The Free WiFi Myth
Posted on 16th Jul 2010 at 10:07 by Paul Goodhead with 42 comments
I recently travelled back home to Burton-on-Trent to visit my family. Normally i drive but on this occasion I was making the return journey by rail. I wasn’t bothered though, I enjoy a nice long train journey and the jazzy Virgin Trains website was proudly boasting about the free WiFi that can be enjoyed on all its trains.
Awesome, I thought. My girlfriend had just recently purchased a tidy little CULV ultra-portable which I’d pinch for the day and use on the train on the way back. This would let me catch up on the day's Formula 1 highlights and maybe play some Transformice. I even thought I could take a gander at some tech news and maybe crank out a blog post on something interesting and topical. Go me and my pro-active work ethic.
All looked good when I set up camp in coach C, seat 44, my home for the next hour and a half. Unfortunately however- and some of you may already know where this tale is going - things went downhill from here.
The WiFi is indeed free, but only in the first class coach. For anyone who isn't an MP or an executive with an expense account to burn, it's £4.90 an hour. Sigh.
I realize I should have perhaps have seen this coming: you rarely get something for nothing these days. I've also now seen that if I'd looked a little closer at the small print on the website then I would have known the restrictions.
The fact is that it's not just Virgin who have a free WiFi service with strings attached. I’ve been to a number of places that advertise free WiFi that either force you through a clunky extended sign up to a specific service or gateway, or only supply it free to a subset of their customers; a subset I never seem to be a part of.
The internet is a vital commodity and companies or services that make it freely available to their customers are providing them with something genuinely useful. It's something people are coming to expect and to rely upon.
Maybe it’s an overly utopian idea on my part of having free internet provided in public spaces - but it’s an idea that could see the light of day if London’s plan to install wireless routers in street lamps comes to fruition. I don't see why it shouldn't, it is after all something that is already in place in Paris.

Philadelphia provides free WiFi access in areas of the city via lamppost mounted routers. Click to Enlarge
I’m sure the idea is anathema to the record and music industries, which probably foresee hooded youths standing in gangs on dimly lit street corners downloading the latest blockbusters and N-Dubz albums. Surely though abuse could easily be reduced by limiting users to a fixed download limit or charging over a given threshold. After all, a 50MB limit is more than enough to send an email and check Google Maps a few times.
Some mobile users have a 3G network, but data charges can be excessive if you don’t have a data limit built into your plan. The 3G network is also prohibitively expensive for tourists or people coming to the UK for business - and yet the web's resources are often exactly what those people need to help them navigate the city. 3G isn't accessible via most laptops either and reception can be patchy outside of London and other major cities.
I’m sure there are places out there that do do genuinely free WiFi for their customers and bravo to them. There are even excelent websites such as hotspot-locations.com that show you where these places are. Unfortunately I think misguided and draconian laws such as the Digital Economy Bill are likely to make such places more and more rare.
It seems obvious to me that the next important step for the internet is not to concentrate on speed, but to make it freely available in public spaces as a light use commodity. Unfortunately I think public WiFi is too good a money making opportunity for my hopes ever to be realized.
Do you pay for your WiFi in bars and on trains or have you found a nice sleepy little cafe that genuinely provides free internet? Let us know your thoughts in the forums.
Awesome, I thought. My girlfriend had just recently purchased a tidy little CULV ultra-portable which I’d pinch for the day and use on the train on the way back. This would let me catch up on the day's Formula 1 highlights and maybe play some Transformice. I even thought I could take a gander at some tech news and maybe crank out a blog post on something interesting and topical. Go me and my pro-active work ethic.
All looked good when I set up camp in coach C, seat 44, my home for the next hour and a half. Unfortunately however- and some of you may already know where this tale is going - things went downhill from here.
The WiFi is indeed free, but only in the first class coach. For anyone who isn't an MP or an executive with an expense account to burn, it's £4.90 an hour. Sigh.
I realize I should have perhaps have seen this coming: you rarely get something for nothing these days. I've also now seen that if I'd looked a little closer at the small print on the website then I would have known the restrictions.
The fact is that it's not just Virgin who have a free WiFi service with strings attached. I’ve been to a number of places that advertise free WiFi that either force you through a clunky extended sign up to a specific service or gateway, or only supply it free to a subset of their customers; a subset I never seem to be a part of.
The internet is a vital commodity and companies or services that make it freely available to their customers are providing them with something genuinely useful. It's something people are coming to expect and to rely upon.
Maybe it’s an overly utopian idea on my part of having free internet provided in public spaces - but it’s an idea that could see the light of day if London’s plan to install wireless routers in street lamps comes to fruition. I don't see why it shouldn't, it is after all something that is already in place in Paris.

Philadelphia provides free WiFi access in areas of the city via lamppost mounted routers. Click to Enlarge
I’m sure the idea is anathema to the record and music industries, which probably foresee hooded youths standing in gangs on dimly lit street corners downloading the latest blockbusters and N-Dubz albums. Surely though abuse could easily be reduced by limiting users to a fixed download limit or charging over a given threshold. After all, a 50MB limit is more than enough to send an email and check Google Maps a few times.
Some mobile users have a 3G network, but data charges can be excessive if you don’t have a data limit built into your plan. The 3G network is also prohibitively expensive for tourists or people coming to the UK for business - and yet the web's resources are often exactly what those people need to help them navigate the city. 3G isn't accessible via most laptops either and reception can be patchy outside of London and other major cities.
I’m sure there are places out there that do do genuinely free WiFi for their customers and bravo to them. There are even excelent websites such as hotspot-locations.com that show you where these places are. Unfortunately I think misguided and draconian laws such as the Digital Economy Bill are likely to make such places more and more rare.
It seems obvious to me that the next important step for the internet is not to concentrate on speed, but to make it freely available in public spaces as a light use commodity. Unfortunately I think public WiFi is too good a money making opportunity for my hopes ever to be realized.
Do you pay for your WiFi in bars and on trains or have you found a nice sleepy little cafe that genuinely provides free internet? Let us know your thoughts in the forums.






42 Comments
Discuss in the forums ReplyWith regards From a Derby forumite...:))
I'm in favour of a two-tier public WiFi service:
(1) a free, open service with a speed cap, per-device daily usage limit (limited by MBs transferred, not by time), and/or blocking of file-sharing sites and applications, video streaming and download sites, and other potential sources of heavy traffic (iTunes, download.com, etc.); and
(2) a paid service which doesn't filter traffic.
The paid service could be unlimited, or could limit users by time and/or data usage and/or speed.
I think with virgin what you will have to do is sit in the seat closest to first class and connect a wifi aerial and place it on the other side of the door...
get a life, a internet browser is just a browser
Where I live theres a lot of BT Openzone hotspots about but they are all chargable. Wish there was city-wide free wifi :(
Also I remember seeing a website with a guide on how to still browse the web when you are being re-directed to one of these pay schemes. I think it was a simple as putting "?.jpg" on the end of every url you visit as they don't block pictures. A bit of hassle, but better than £4.90 an hour!
QUOTE]
I travelled East Coast a fortnight ago and had the good fortune to sit next to an academic who, between marking papers, kept glancing at the BBC live text on the Netherlands v Uruguay match.
I can confirm that it's totally free but the coverage is patchy, especially around Kings Cross and Hitchin. However once you get to Stevenage, it's completely fine.
I really have to say it feels strange when you travel to other citys and don't have access to WiFi 24/7 for free.
And syphilis is just an STD.
tell me about it - BTopenzone does about £5.00-5.50 for 90mins-1hr
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reguarding the 'free-wifi' I have been to pubs that do exactly the same thing - they say 'free-wifi' but you still need to pay for your usage. its free in every sense as it is to connect to the 'free-wifi' but you need to pay to go anywhere else other the the hosts homepage that tells you, you must pay.
its just blatant false advertising. as for wi-fi on trains...it should be free for EVERYONE. ticket prices alone are extortionate compared to many other countries. and to top it off the trains arent even punctual and are often late or cancelled at very short notice. the service aint great but giving customers/travelers free wifi to use while in transit might not fix the problems that plague the rail companies, but at least it would be a start to show that they are indeed interested in giving customers value for money on price of the ticket instead of charging us stupid amounts to feed the companies fat cats.
there should be a voucher code printed on your rail ticket which you can use to claim an hour or unlimited free wifi.
I could argue about this all day but thats best left for another thread,
P.S i wasn't in first class:)
The situation really is a complete disaster and I have never paid for wifi anywhere as a direct result.
To my own surprise most sit-down restaurants have wifi too and most are unencrypted
Download rates were perhaps 50K/sec, max., more usually hovering around 10K/sec. That's what you get when you have a single 4Mbit or so connection shared among a bunch of people who actually use the net.
So does my favourite coffee shop!
I'm a very lucky boy.
'free' wifi i've come across recently:
Local pub - free but secured by password. None of the staff knew said password, leaflets on the tables say to ask staff for the password
Pub whilst on holiday - claimed was free, turns out this was free only to o2 customers
Restaurant whilst on holiday - free, but needed to sign up to login, signup page was broken.
All a moot point anyway, unless repealed, clauses in the DE bill will effectively outlaw free WiFi :(
- College, requires a student log-in or guest log-in (available from the helpdesk folks)
- Starbucks- free wifi 24/7, but it's creepy sitting in their parking lot at night just to read an email
- Au Bon Pain
- McDonalds
- Local PD of all places...
wow security breach much?
Sheesh! you do realize I was joking right?
Lol!
Theres a ton of adverts on TV offering various things, and not one mentions any limitations in the voice parts. They always talk as if its available to everyone.
On the road you can get free wifi at Roadchef and Extra services.
For me the most annoying are the far too expensive charges in hotels. You really are a captive audience there. So if staying away off work more than 1 or 2 nights I now rent a fully serviced flat instead.
Interested in why you think that, though I'm guessing it is from my lack of explanation. That, or you mean the police department having unsecured wifi.
Guest keys only work on 1 of the school's networks, which is not campus wide, it is only present in the admin building, student services (where people sign up for classes), and the cafeteria/theater building, which also has the meeting rooms.
Student keys work only on the student network, which is campus-wide.
I managed to find my way around Hong Kong with nothing but a Rough Guide and some common sense. The web is nice to have when you're travelling, but it's not essential for getting around and never has been.
Strangely, expensive business hotels in Germany charge extra for WiFi, but every 5$ backpacker-dig in SE-Asia offers free, open WiFi.
Then again, nobody prosecutes them for downloading and they therefore don't have to track their customers...
If you timeout just repeat the process.
Nice one Virgin!