Does game branding matter?
Posted on 9th Mar 2010 at 11:30 by Richard Swinburne with 44 comments
Just a quick one today: I'm wondering who out there buys products because they have a branding association with their favourite game?
We've seen a few World of Warcraft bits from Belkin, Steel Series and more recently Creative. These products may offer some tangible benefit to WoW users but do they and ones like it sway your purchasing decision over other products? Likewise, if you don't care about their game branding would you buy them anyway if the product does what you want?
Let us know your thoughts!
We've seen a few World of Warcraft bits from Belkin, Steel Series and more recently Creative. These products may offer some tangible benefit to WoW users but do they and ones like it sway your purchasing decision over other products? Likewise, if you don't care about their game branding would you buy them anyway if the product does what you want?
Let us know your thoughts!






44 Comments
Discuss in the forums ReplyUnless it comes under the more broad category of looks mattering, in which case yes. But having a specific label or name on it means nothing to me; function and form (in that order) are all that matter.
Partly as I use my system mainly for other things than gaming, so something like a specialised keyboard would be a nuisance. But the key reason is that I'm struggling to think of a branded piece of kit that isn't either overpriced, inferior quality, or just plain ugly (although they're often a combination of the three).
I can't think of a single situation where a branded piece of kit was better than an unbranded piece of kit. Most of the time, the only thing the branding brings to the table is a higher price.
There's no inherent quality in a branding sticker, but there is perceived value. If i enjoy using a product better because it has a nice logo, that's value to me, no matter how unsubstantial or subjective it is. Isn't this also the reason we engrave characters of our favorite game in sidewindows?
But not because there was a Ferrari logo on it.
+1
Whether it's Gran Turismo-branded steering wheels or WoW T-shirts, I can't think of a single item that was improved by game branding. (Sorry - this probably isn't what the advertisers want to hear, is it...) The sad facts are that if a product cannot stand upon it's own merits - i.e., it needs association with a game to sell - then it's not worth buying.
Game-branded peripherals? Tacky.
Buying just because it has some kind of ad to a game I like or don't, it isn't enough for me to buy it, it has to do what I want.
Right or wrong, I automatically assume that more effort has gone into acquiring the brand rights rather than product development. Then there's all the other issues that have already been raised, it looks cheap/tacky/dated etc.
Although not PC related, for some reason this article reminded me of Xbox 360 faceplates. How many Xbox's do you really see without the default faceplate? In the end it turned out to be a pointless idea inspired by 1990's mobile phones that nobody cared for. I guarantee, if asked, most people would prefere a non-removable fascia that's more durable and not as plastic-y.
For flight controllers though, Saitek all the way. None of these appear to be branded however.
In fact I work for a company that has sold branded products and non-branded products. Both products were identical (apart from the branding obviously) and the non-branded product easily out sold the branded. Which didn't surprise me at the time.
I would probably buy a branded mouse mat if it was subtle, for example if Steelseries were to say do a black QcK pad with an Eye of Horus (to tie in wonderfully with the update to DoW2) in dark grey. But most importantly it must not cost more!
But unless you add an overlay to a keyboard for a particular game I don't see added value for game branded peripherals.
However as a rule I'm always sceptical of game branded hardware as all it generally does is inflate the price
Otherwise the branding on a Creative soundcard is irrelevant, being the dominant consumer soundcard maker up until integrated sound started getting good, Soundblaster's what I would buy anyway.
It's different for external peripherals though - my next gamepad will be the PC version of the 360 model, as the one upside of GFW is that 99% of games with a gamepad option should just work and I'll hopefully never have to buy another one until I have the console.
Long Answer:
Same price & quality as non-branded + I like the game = might buy (IF I need one at the time)
Same quality as non-branded + $1 to $3 more + I really Really REALLY like the game = might buy (IF I need one at the time) (but I have to REALLY like it).
Anything else = will not buy. (unless it's cheaper but equal or better quality and I need one then I might buy (but also might mod off the logo))
I seriously don't understand people who buy things with huge corporate logos on them (especially clothing): Why should anyone (other than the company) pay to advertise a brand or pay extra to wear a corporate logo? - Although, I guess even I have bought such - but only in the very rare case where I really Really REALLY like what the brand stands for.
OMG No Way!
Not even if it was a little cheaper, something would have to be dirt dirt cheap to make me accept it on my desk.
It makes me think of those novelty mice in the shape of cars or other such rubbish. Cheap & Tacky and aimed at kids or as novelty / impulse buys.
Let's face it, branded peripherals is like many things for kids (Just look in any shop). It's my twins 3yo birthday in a few weeks, they'll be getting bikes - I'd love to get them simple primary colours bikes but I know they would rather have something branded with their fave Cbeebies character of the month.
I'm sure alot of us are. Thats what marketing is right?
I think this applies for some of the game specific keyboards I've seen as well as the super-responsive mice designed for FPS gaming.
As far as buying a product JUST because it's advertized for a certain game the answer is no, I would not purchase that product. But if it meets a specific need then yes, I would consider the purchase.
http://img16.imageshack.us/img16/7871/ut2004logo.jpg
(I use it as a splash screen when the game loads)
Game/franchise branding: no but exceptions could be made (like a mouse pad or maybe a t-shirt)
norm do not buy branded things
i only got the Fatal1ty sound cards for the Xram on the sound card as i did use it at the time, using an Asus D2X (could of got away witht eh DX thought)
otehr post about thermaltake never had an problem with PSUs and cases (TK PSU are the only ones i trust as i know what i am Buying and none of them have exploded)
I have a Fatal1ty headset, and only because the reviews I saw were almost all positive. It's made by Creative, and all the Fatal1ty branding is is a small signature on one side and the black and red colour scheme. The rest of the headset is Creative tech, therefore good. It's far superior to my old Logitech headset which fell apart rather rapidly.
As for FPS, there aren't any Fatal1ty graphics cards/CPUs/RAM modules are there?? There's a soundcard but that's about it in terms of hardware that goes into the motherboard, only peripherals.
I've a Fata1ty 700w PSU. The only reason I bought it though was the shiny red light that goes well with the HAF 922. In all fairness, the lab test in which it featured, in custompc, rated it fairly highly.
I think there was a Fata1ty 9600gt once upon a time.