bit-tech.net

Feedback on bit-tech advertising

Posted on 10th Feb 2009 at 20:48 by Tim Smalley with 251 comments

Tim Smalley
You probably haven't noticed too many changes since bit-tech was acquired by Dennis in October 2008. We moved into our new offices at Dennis HQ over the weekend and we're slowly unpacking our boxes while hoping that we won't be moving again for a very, very long time.

One thing we've always prided ourselves on here at bit-tech is that we have always tried to provide advertising that is both non-intrusive and pertinent to the site and you, our readers. Without advertising, there would be no bit-tech at all – it's our sole source of revenue, which pays for the content, our facilities and equipment as well as the servers to keep the site running.

Dennis has run text link advertising on all of its technology websites for some time now and we have been asked to trial this on bit-tech. If you don't know what we're talking about, take a look at this page as an example. There should be a couple of words on that webpage that are double underlined and highlighted in green. When you hover over the link, a small ad will pop up. That's a 'contextual' IntelliTXT advertisement.

A few years ago, we did some market research on IntelliTXT ads and we'd like to find out again how they're perceived in 2009. Needless to say, we are very much a user-driven website and our community is the lifeblood of bit-tech, so your opinion is very important to us.

Would you be amenable to IntelliTXT advertising if it was kept to a minimum, such as a maximum of one per article page? Do you find them more or less intrusive than traditional banner ads? How do they rank against the dreaded pop-ups?

I've started a poll in the forum and I'm keen for all of you to have your say and vote on the matter. The more feedback we have, the better.

251 Comments

Discuss in the forums Reply
DougEdey 10th February 2009, 11:41 Quote
Much more intrusive, they interfere with the reading of a page and for people that (like me) may have their mousepointer over the text then random intellitext pop ups will appear as you scroll down the page.
Hiren 10th February 2009, 11:46 Quote
Voted
steveo_mcg 10th February 2009, 11:48 Quote
I would block the intelitext (sorry) but not the other ads but since that's the closest option that's what i've ticked.

I browse much like doug and find they get in the way...
whisperwolf 10th February 2009, 11:51 Quote
Quote:
Originally Posted by steveo_mcg
I would block the intelitext (sorry) but not the other ads but since that's the closest option that's what i've ticked.

ditto, the're hideous

Although it's now a lot harder to whitelist bit-tech without whitelisting a whole host of adverts from doubleclick
ElThomsono 10th February 2009, 12:20 Quote
It'd get in the way a bit but not really affect the way I use the site. Nothing against banner ads though.
Flibblebot 10th February 2009, 12:48 Quote
Banner ads I don't mind - I understand that you have to pay for the site somehow.

But I hate intellitxt ads with a passion - even if you only have a couple on a page, they're still intrusive. They stand out like a sore thumb becuase they're a different colour to other links and double-underlined; they're annoying, becaue they're so easy to activate by accident, and often the only way to get rid of them is to actively click the close button, which detracts from what you were trying to read.

The CSI one you have running in Joe's Dragon Age article is even worse because it has sound and video too. Yeugh.

tbh, I tend to steer clear of sites that use Intellitxt too much, because it's intrusive and annoying.


Just my 2p worth :)
Krikkit 10th February 2009, 13:03 Quote
As most of the comments in this thread go, I hate text ads. I hate them more than popups tbh.

The banner ads work really nicely imo; well placed, fairly sensible adverts in terms of flashing/strobing, and for related products. Great!
Brooxy 10th February 2009, 13:06 Quote
Stick with the banner ads - I any points I could raise about the proposed ads have already been made
MrWillyWonka 10th February 2009, 13:13 Quote
No, no, and no. Definitely no.

They make a website look cheap, so many rubbish websites use them and when I see them I automatically think the website is crap and leave very quickly. The worst thing about them is that when you move the mouse across the screen and go over an intellitxt, you, unintentionally, get a popup.

If this is added to this site, you may find that traffic will decrease and hence advertising revenue decrease.

EDIT: Something else worth mentioning: I'd rather the ad to the side of what I am reading and if it gets my attention then it gets a click. I will not wait for an animated ad to show it's worth whilst I am trying to read something.
badders 10th February 2009, 13:15 Quote
At the level you're talking Tim, (one text ad per article page) I think I could tolerate them (*cough*barely*cough*) if it does mean more content.

I do hate them with a passion on most sites, but that's because there are normally 5-10 on a tiny page (the size of the first couple of paragraphs of most articles on here) and it then becomes a problem.

However, I have seen two different types - one type open on a mouseover, and then you need to click on the close link to get rid of it. These are bad.
The other ones I've seen close a 1/2 second after you move your mouse off, and aren't that bad if you accidentally activate them. These are the lesser of two evils.
alastor 10th February 2009, 13:44 Quote
Having just spotted the one in the UK larger than Japan news item, I think I could cope with one if it means more content...but I hate them with a passion. Especially the type used in that item.
ozstrike 10th February 2009, 14:06 Quote
I voted for not minding them, but then I just checked out that news item. Please, do not use them. It loaded a video which made my browser slow down, and also moved around a bit so I couldn't close it easily (I know it probably isn't meant to move, but still).
RTT 10th February 2009, 14:06 Quote
Ugh. There is no single thing more distracting and annoying than words having a different color/appearance when I'm trying to read something :(

Ads surround content. They don't go in content.
steveo_mcg 10th February 2009, 14:11 Quote
Are they being provided by doubleclick? I can't see any intelitext ads but my corporate firewall blocks doubleclick.
ozstrike 10th February 2009, 14:18 Quote
Oh, and it Crashes Chrome too, when I close the ad.
UncertainGod 10th February 2009, 14:19 Quote
Intellitxt ads are possibly the worst kind of ad on the internets.
DougEdey 10th February 2009, 14:21 Quote
Funnily enough the ads don't appear here at work as text links, must be the awesome ISP we use
Gareth Halfacree 10th February 2009, 14:34 Quote
Voted. I really, really dislike IntelliTXT - especially when the advert is so blatantly nothing to do with the highlighted text, such as the phrase "operating systems" triggering an advert for a BlackBerry Curve. :/
alextwo 10th February 2009, 14:35 Quote
I think they're awful tbh.
I just hate it when you accidentally mouse-over them and this thing pops in your face when your busy reading.
Paradigm Shifter 10th February 2009, 15:16 Quote
Quote:
Originally Posted by Gareth Halfacree
Voted. I really, really dislike IntelliTXT - especially when the advert is so blatantly nothing to do with the highlighted text, such as the phrase "operating systems" triggering an advert for a BlackBerry Curve. :/

Totally, utterly, completely agree. "Intelli"... uh... what? Nothing "intelligent" about offering me products or services I don't require in a manner that only serves to irritate. If anything, it'll only make me avoid the product, company or site - dependent on my ability to do without said product, I can't for example, not buy milk or not run an OS - that is featured or the advertisement appears on.
Xtrafresh 10th February 2009, 15:17 Quote
For me the same as above really, and i voted the worst option. These ads interfere with the actual content of the site itself, which is usually the only "safe" zone to click without getting popups and BUY ME!!! ZOMG!! ads. I understand the need for ads and the hunger for revenue, but please concider that the reason we all put up with ads is that the content lures us in. If the content then becomes an ad...

Other then me reading less of the actual content, you guys would also go downhill in my esteem. Tell your "overlords" at Dennis that they are on a slippery slope here (just one per page, are you kidding me?), and that they will inevitably lose a large portion of the community appeal this site has.

Might i add that building a mod that could one day be featured on this site will be dropped off my to-do list if the article gets abused by these stupid ads.
perplekks45 10th February 2009, 15:28 Quote
NO!

'nuff sed.
teamtd11 10th February 2009, 15:30 Quote
I don't mind the ads on bit-tech, and i dont have any of them blocked... well i did not i was reading one of the news pages and a advert was empty and i find i have blocked it from another site, Its not showing up there now when i have checked again, but it was nothing related to computer hardware, it was something to do with Obama :?

The adverts in text are the worse though :(
Jesus 10th February 2009, 16:01 Quote
Quote:
Originally Posted by perplekks45
NO!

'nuff sed.

+1.

I will be blocking the text ads sorry
Silver51 10th February 2009, 16:02 Quote
I don't like banner ads anyway. I white list regular sites, like Bit and web comics because you guys need to be paid for your work, but I will always filter Intellitext ads. No exception. It makes articles difficult to read and makes text a mouse minefield.

Whoever suggested Intellitext ads on Bit should receive a promotion... as captain of the failboat.
Elledan 10th February 2009, 16:04 Quote
I have seen those Intellitext-style ads for years now, and they're one of the primary reasons why I got an ad-blocker for my browser. I can live with a regular (banner-sized) ad or two on a page, but do not touch the content I'm trying to read.

Only thing worse than Intellitext ads are pr0n and 'dating' ads :(
Delphium 10th February 2009, 16:17 Quote
Quote:
Originally Posted by Jesus
Quote:
Originally Posted by perplekks45
NO!

'nuff sed.
+1.

I will be blocking the text ads sorry


+2

Voted, even tho I voted for blacklist all, id be much like the above and block text adds.
Shuriken 10th February 2009, 16:19 Quote
+1 for not minding banner ads, but hate the intellitext, there's nothing more annoying than inadvertently putting the mouse cursor over one of those ads and getting an unwanted pop-up.

I find when looking at a new website that if it has intellitext ads I'm much less likely to visit again, and I'm sure I'm not the only one. The ads wouldn't put me off bit now, as I'm already a loyal member, but if I were new to the site as soon as I saw one I'd be a ghost.
Blademrk 10th February 2009, 16:43 Quote
voted 'I'll accept them if it means even more content', as I don't use ad-blocker (that's option 3 out) & it wouldn't cause me to visit less (there goes option 4).

But they are extremely annoying (especially since they obscure what your're trying to read and you have to actively close them to carry on reading when accidently moused over). Banner ads (preferably non-animated) are much better than unIntelliTXT ads...
LeMaltor 10th February 2009, 17:02 Quote
I will block them if your going to waste my time making me click close, or waiting for it to disappear.
Smilodon 10th February 2009, 17:03 Quote
I voted that I hate them and would blacklist all other ads on BT.

I won't blacklist ads, but I really hate intelliTXT ads. They tend to pop up when I scroll down a page. Often they also stop the scrolling, and take a while to go away.

They are also distracting when reading text.



If more ads is needed maybe put some more banners at the bottom of pages, or even some small links between forum posts. The latter could look a bit ugly in some cases, but I guess it's a matter of choosing the lesser evil here. Done correctly that could look good, and the advertisers will get about the same "in the face" adverts without deteriorating the content too much.
MrWillyWonka 10th February 2009, 17:40 Quote
Quote:
Originally Posted by RTT
Ads surround content. They don't go in content.

Well, that sums everything up very well. Well said.
Tim S 10th February 2009, 17:49 Quote
Thanks for the feedback so far - I really appreciate you guys being honest. Please keep it coming.
crazybob 10th February 2009, 17:57 Quote
If it's in the content it should be part of the content. I'm accustomed to reading sites where a mid-text link is going to take me off on an interesting tangent (see Wikipedia or dansdata.com). Intellitext ads break that tradition and are probably more irritating than popups.

I make a habit of whitelisting my favorite sites to help them out, so I currently view all of Bit-Tech's banner ads. If Intellitext ads show up, I'm not going to spend the time to figure out the correct path and add a rule to block just those ads, I'm just going to take the site off the whitelist. Bit-Tech would not be the first site I have done this on.
Atomic 10th February 2009, 17:58 Quote
I would black list the intelli text ads but I leave the banner ads up as they dont get in the way at all.
fev 10th February 2009, 18:29 Quote
accept paypal donations instead?
i'd gladly donate to have a sparkly username... gotta be sparkly though
Sir Digby 10th February 2009, 19:01 Quote
I also hate them - distracting and slow down my computer as they open, and are very rarely relevant to me.
mikeuk2004 10th February 2009, 19:20 Quote
Quote:
Originally Posted by MrWillyWonka
No, no, and no. Definitely no.

They make a website look cheap, so many rubbish websites use them and when I see them I automatically think the website is crap and leave very quickly. The worst thing about them is that when you move the mouse across the screen and go over an intellitxt, you, unintentionally, get a popup.

If this is added to this site, you may find that traffic will decrease and hence advertising revenue decrease.

EDIT: Something else worth mentioning: I'd rather the ad to the side of what I am reading and if it gets my attention then it gets a click. I will not wait for an animated ad to show it's worth whilst I am trying to read something.

+1

Just no. When I come across a website using those type of ads I leave because it seems like a adodgy site if it needs to con users into showing up a popup. I click on them sometimes in error thinking they are weblinks but how wrong i am, and then spend ages closing some as they refuse to disappear.
pendragon 10th February 2009, 19:21 Quote
Quote:
Originally Posted by fev
accept paypal donations instead?
i'd gladly donate to have a sparkly username... gotta be sparkly though

this is a FAR better idea than using those in-article ads.. ugh, I can't stand those.. it makes everything hard to read and is annoying :(. I really hope you don't use them at all.
notatoad 10th February 2009, 19:23 Quote
bit-tech is currently one of three websites i have whitelisted on adblock. intellitxt is the worst, most intrusive, form of advertising there is online, and if you introduced it i would lose most of my respect for the site. i would have absolutely no problem blocking ads, and i would not visit the site from school or anywhere else that i used a computer with no adblock.

the mere fact that you are asking this question scares me.
yodasarmpit 10th February 2009, 19:24 Quote
The most annoying and intrusive method of advertising, for me it's one of the biggest turn offs when browsing a site.
Yeah, I hate them.
perplekks45 10th February 2009, 19:52 Quote
Having thought about it again... I didn't change my mind. Still hate them with passion. I can only agree with everyone saying it's the worst/most annoying method of advertising.

I read your articles/guides/... for the content. If I wanted flashy pictures I could randomly google images but it's the content that keeps me entertained here. If you start using that content as advertising space and it ruins my reading experience [which intellitxt adverts are successful at... the only thing they're good for by the way] I'll get very very angry.

BT has been my homepage since Orac and I don't really like change but seriously... please don't, it'll only cost you [more than] a few readers.

//edit: I promise to click on even more banner ads if you want me to. :D
sui_winbolo 10th February 2009, 20:20 Quote
I voted wrong! I would block them.

Wait a second, I just saw a screenshot in another thread, is intelltext or whatever the hell it's called, are they those stupid little popups that tend to hover and move on the screen?

If bit-tech is seriously thinking about those.....lol

I would consider it adware and sites that use them are infected.
Firehed 10th February 2009, 20:34 Quote
I believe GOO said it best.

They add nothing, are poorly targeted, very distracting, require a crapload of extra advertising scripts, etc.
ashchap 10th February 2009, 21:08 Quote
Infesting the site with intellitxt links is the worst thing you could possibly do and I would lose a lot of respect for you guys. Surely you realise how annoying they are - just stand up to dennis and tell them where to shove them.
Rocket733 10th February 2009, 21:27 Quote
+1 for TxtLinks are evil and Bit would be selling out even if it meant more content.
brinkz0r 10th February 2009, 21:45 Quote
I'm glad I found out I'm not the only one hating those ads, thought it was just me being weird. I agree on the opinion that it makes a site look cheap and low quality, and those are the words that I really don't want to mention when I'm talking about Bit-tech.
C-Sniper 10th February 2009, 21:49 Quote
Hate them, hate them, hate them, hate them.

Banner Ads are tolerable since they relate to the content presented on this site, Paypal Donations are even better (especially if it comes with an e-penis enhancement like a shiny user name or a little badge that says donator :D)
FIBRE+ 10th February 2009, 21:59 Quote
2nd what everyone else has said, they are really intrusive on your browsing experience and it makes sites look ugly and cheap.


Quote:
Originally Posted by C-Sniper
Hate them, hate them, hate them, hate them.

Banner Ads are tolerable since they relate to the content presented on this site, Paypal Donations are even better (especially if it comes with an e-penis enhancement like a shiny user name or a little badge that says donator :D)
Why not just have donations go towards enlarging your e-penis!

B==================D - Well done, you've donated £12.52 so far!
TGImages 10th February 2009, 22:25 Quote
One of the most annoying forms of advertising. The popups are blocking the content resulting in having to interact with them to get them to go away and that's annoying when you're reading. Please consider this "experiment" to be a failure and make them go away. More often than not when I pull up a site and the content has these I rarely hang around long enough to read the story.
sandys 10th February 2009, 22:36 Quote
Hate them, in fact I hate the flash adverts to, makes my little netbook choke and wastes my battery power so much that I am forced to use flashblock so rarely see them, what was wrong with simple images eh, I'm mean when I'm in power save mode some ads are taking 90% CPU, just turned mine on and found one, the BFG Tech advert is a prime example :mad: , it's damn inconsiderate, how I long for the old days.
tank_rider 10th February 2009, 22:39 Quote
One of the main reasons I like bit-tech over other similar sites is the absence of intellitext, please get rid of it as it just gets in the way of the content you're trying to deliver. Banner ads are ok, no problems with them as you can gloss over them knowing where they're going to be and they don't get in the way of the content, however with the intellitext you accidentally mouse over it and it obscures a whole bunch of what you're trying to look at.
Slavedriver 10th February 2009, 22:44 Quote
On the subject of banner ads I had to block them on bit-tech because they are also quite annoying. There was this Corsair USB key ad on the right side which kept sliding the USB key at some intervals. While reading the article I thought I was having hallucinations when it was trying to grab my attention.
Static ads and text ads are the way to go. Intellitext is the way to go if you want to be featured on the "Most Obnoxious and Stupid Advertising" list. Intellitext is known for being as intelli as advertising plane tickets in the articles about plane crashes.
Cupboard 10th February 2009, 22:55 Quote
Quote:
Originally Posted by ozstrike
Oh, and it Crashes Chrome too, when I close the ad.

...I was just about to finish typing this when Firefox crashed for the fourth time today as I opened a new bit-tech page.
Text ads, bad. Flashing/strobing ads, bad (see ninjavideos for some awful examples). Subtle, relevant ads around the page, tolerable.

The maximum I find tolerable is ones in a "cut out" of an article like you often have at the top right of an article. I was going to find an example when FF crashed.

edit: for example at the top of the Dragon Age preview. Incidentally, that just caused the fifth crash of the day, of which me looking for an advert of that page comprises two.

edit2:
Quote:
Originally Posted by sandys
Stuff about ads eating CPU

This has been an issue for me as well, those BFG ads are awful. If I am using my old laptop or trying to save battery then I do disable them. On my phone I have disabled flash for that reason. No need most of the time.

Someone else mentioned ideas of where to put additional ads. How about here? There is loads of spare space!
http://forums.bit-tech.net/picture.php?albumid=147&pictureid=885
whisperwolf 10th February 2009, 23:17 Quote
I just had a shifty at the intellitxt advert your testing on the dragon age preview, and oh goody it's got sound. [/Sarcasm]. So now they pop up blocking the actual article, jump around till you can kill it, play jerky video and now deafen you as well. Can I vote to blacklist twice? I like the fact that Bit has links in articles to other interesting articles and information I don't want to have to double check before I click to see if I'm going to a another article or to a advert for nothing relevant.
Hugo 11th February 2009, 00:38 Quote
Quote:
Originally Posted by RTT
Ads surround content. They don't go in content.

Damn straight. IntelliTXT is the single most annoying type of advertising ever.
Nicb 11th February 2009, 01:43 Quote
I did not know there where ADs on this site.......... seriously I just jumped through a lot of the pages on this site. The only AD that shows up is IPod Nano's AD.

I use Protowall that blocks millions of IPs even when I do not have my browser open. I use Firefox with ADBlock Plus and NoScript. and regularly update the blacklist as i see fit.

I do not intentionally block ADs on this site, but if its blocking similair ADs from other sites it will be blocking BitTechs also.

I can temporally unblock Ads while browsing BitTech and then when I leave it will begin blocking again. hhhmmm.....
flibblesan 11th February 2009, 01:46 Quote
IntelliTXT sucks. Stick to banner ads. And please don't ever put talking ads onto the pages...
Nicb 11th February 2009, 01:57 Quote
I had to come back and say...what the hell fellow members? :) I thought the majority of every body on this site would have "Master of the Internet" browser setups. I surf a clean website no matter where I go. All I see is the website it self. Maybe a banner or two,...maybe,..... but never a popup or IntelliText. AND for crying out loud, I defiantly have "DoubleClick" blocked. All this crying about ADs...... I would of never knew about this if nothing was said. Jeez I thought I was with anal computer geeks. :P
UncertainGod 11th February 2009, 02:45 Quote
Quote:
Originally Posted by Nicb
I had to come back and say...what the hell fellow members? :) I thought the majority of every body on this site would have "Master of the Internet" browser setups. I surf a clean website no matter where I go. All I see is the website it self. Maybe a banner or two,...maybe,..... but never a popup or IntelliText. AND for crying out loud, I defiantly have "DoubleClick" blocked. All this crying about ADs...... I would of never knew about this if nothing was said. Jeez I thought I was with anal computer geeks. :P

Decent people allow ad's for a site they want to support so drop the attitude.
Rocket733 11th February 2009, 04:34 Quote
Quote:
Originally Posted by UncertainGod
Decent people allow ad's for a site they want to support so drop the attitude.

Exactly, I whitelist Bit because they're kind enough to foot the bills so I have someplace to hang out and they do a damn good job of running things. Lots of places I adblock/flashblock (ebay for example) where the ads are annoying. I like google ad-words best, too bad the ad's have changed recently because they have become more annoying and intrusive.
Nicb 11th February 2009, 04:45 Quote
"UncertainGod" I agree. Did you read both my post?? I White list BitTech. Thanks for the attack, I did not have attitude, my post was made light unlike the attitude of others. This discussion made me think about the ads on this site. I dont care to take the blow of annoying ADs supporting Myspace, Google, ebay, ect sites and I love surfing the internet clean. But I also want my favorite sites not taken for granted and will support them,....... except the IntelliTXT. :)
Tyinsar 11th February 2009, 04:54 Quote
Among the many things I like about BT are two things it doesn't have: pictures in sigs and text link ads.
Quote:
Originally Posted by MrWillyWonka
... They make a website look cheap, so many rubbish websites use them and when I see them I automatically think the website is crap and leave very quickly. The worst thing about them is that when you move the mouse across the screen and go over an intellitxt, you, unintentionally, get a popup.

... I will not wait for an animated ad to show it's worth whilst I am trying to read something.
notatoad 11th February 2009, 05:35 Quote
Quote:
Originally Posted by Nicb
I did not know there where ADs on this site...
I do not intentionally block ADs on this site, but if its blocking similair ADs from other sites it will be blocking BitTechs also.
Quote:
Originally Posted by Nicb
Did you read both my post?? I White list BitTech.
huh?
Gremlin 11th February 2009, 06:07 Quote
Quote:
Originally Posted by MrWillyWonka
No, no, and no. Definitely no.

They make a website look cheap, so many rubbish websites use them and when I see them I automatically think the website is crap and leave very quickly. The worst thing about them is that when you move the mouse across the screen and go over an intellitxt, you, unintentionally, get a popup.

If this is added to this site, you may find that traffic will decrease and hence advertising revenue decrease.

Couldnt agree more!

I do not mind simple unobtrusive image only advertisements of things related to the site but i draw the line at flashy or obtrusive ads or ads in text im trying to read



To the overlords, if you wish to raise more money (for the site ONLY not for the pockets of dennis or its bottom line) here is a suggestion create a paid membership tier on the forums

Create a members only area and charge a few bucks (i'd pay $5 AUD tops) a month and throw in benefits like a members only section in the forum as well as some kind of tag when you post in the forum on your profile saying your a vip member or supporter etc

And run comps and monthly give aways for them like winning something you've tested that month (so long as it is NOT limited to one country or it'd kill it) it doesn't have to be something major either, a game, a cpu cooler, a usb key etc if cost is an issue or you can't get something from a manufacturer as a freebie

Im SURE you would get members signing up which would give you guys an added solid revenue stream for very little extra work once set up and running

So long as the powers that be don't decide to take away or change how the forum or site is already and make that a members only perk (that would kill what makes it so great) or decide to hike up fees for more profit and get greedy about it

You should really look into it, im sure many of us would sign up without hesitation
yeknom 11th February 2009, 06:59 Quote
Banner ads, especially on BT, are extremely well placed. Thus, I don't really mind them. However, those text ads get in the way of reading stuff. I wouldn't mind another banner ad, but putting even one per page would be pretty obnoxious
Gravemind123 11th February 2009, 07:32 Quote
I'd take another banner ad or even two per page over these. My forum visits have gone down due to school and other time constraints, but the lack of text ads is why bit-tech is still on my list of tech sites to visit. They make the site look cheap and with not spending as much time browsing I don't consistently go to Tom's Hardware and Daily Tech, as they both have a ton of them. I hope you reconsider using them and add another banner or two to support more content.
r4tch3t 11th February 2009, 07:52 Quote
I have no-script and ad-block running and I will not unblock Intellitext or doubleclick, Double click had those infected ads a while back so I won't unblock it. I know you screen all ads before they go up, but I won't risk it as other sites are not as careful as you are. Most of the ads I see are good and they don't annoy me. It is a shame most are UK only as I have clicked through to some sites and wished I could buy it.

I love the site and the quality of content has always been excellent and this is supported by the ad revenue.

One suggestion would be to have ads that link to the manufacturers site with more information about the product, I find that some of the current ads that link to their sites lack enough information about the product and I have to do a Google search to find out more (And usually find out it's not available in this country)

EDIT: On the subject of banner ads, you could fit more down the side of the page, especially in the forums, I wouldn't mind having a few more just make sure they are plain images rather than Flash as this won't slow the browser down. I have the threads per page at 100 so having a few more down the side wouldn't hamper me. Maybe have it tied to the threads per page and add extra side banners for those of us who have the bandwidth to load a 100 post thread page.
Da_Rude_Baboon 11th February 2009, 10:10 Quote
Intellitext adds are the cancer of the internet and should be eradicated tbh. That bouncing pink be internet add is bloody annoying too.
Perforated 11th February 2009, 11:29 Quote
Aye, IntelliTXT basically ARE pop-ups. I don't think people really hover their cursor over a word, however well it may be demarcated, thinking "Ooh! I really would like to know what ads might be tenuously related to 'servers' today!"

I've always loved this site's community feel, and the way it seems run to cater to the users - as well as the way the staff come across as users themselves. Ads like IntelliTXT really do sour that, as they're plainly money over user experience. They make a site look grabby.

I really don't mind banner ads - hell, when working with a designer on another site I listed this one as a good example how i'd like them slotted in without leaving a sour taste! I only use a desktop to browse, so even the flash ads don't usually bother me (although there was one for Resistance or something a while back... expanded to 4X size on mouseover, THAT was annoying).

IntelliTXT would put me off. Where now I read articles that really don't affect me just because I like the writing style, these ads would really cut down on my casual interest - they make rowsing seem more like a chore, you shouldn't be concentrating on where your mouse cursor wanders whilst trying to absorb the information within a page!

It may be worth considering that reduced casual reading would dramatically cut down on the views of regular ads as people load fewer pages.

I don't game, I come here for hardware and case mods, but enjoy reading the columns, blog, and plenty of other incidental bits just because you guys do a good job, and it's plain enjoyable to read. Please, don't take away from that.
Garside 11th February 2009, 13:29 Quote
I appreciate more than most the requirement for financing through advertisements but felt compelled to say that I absolutely despise this form of it. It's crude, intrusive and ugly. Nothing is more distracting than reading an article and having a advert pop into your face, so annoying!
Tris 11th February 2009, 14:03 Quote
those ads would be alot more reasonable if they only actually showed while the pointer was on the word. The fact that they activate from your pointer drifting across them then sit there covering what you were reading until you physically close it is extremely annoying to me.
AndyDEL 11th February 2009, 14:25 Quote
Have to say, hope they don't become a new addition. :(
ch424 11th February 2009, 14:25 Quote
Quote:
Originally Posted by supertoad
the mere fact that you are asking this question scares me.

++
Whalemeister 11th February 2009, 14:52 Quote
<- another hater here

really intrusive seeing as they pop open the very instant your pointer goes anywhere near it. If you could get a 1/2 - 1 second delay on them opening up they would be easier to live with.

Also they seem to advertise very random things that have almost no relation to the word that activates them.
Stuey 11th February 2009, 15:34 Quote
voted. I absolutely hate them, and they're one of the reasons I abandoned another computer forum.
Stuey 11th February 2009, 15:57 Quote
What the heck, you already started using these blasted ads!
Jipa 11th February 2009, 16:14 Quote
Turned off adblock and noscript just to see how the example page looks w/o any blocking and pretty much ROFL'd. I'm truely anal when it comes to advertising, sure they keep sites alive, but I just can't stand them. Anyway when there has to be ads then I'd say normal banners are the lears bad solution, flashy animations and popups being the worst. Plain text with no popups while hovering over it is OK to me as well.
ch424 11th February 2009, 17:19 Quote
Quote:
Originally Posted by Stuey
What the heck, you already started using these blasted ads!

I just saw one too.

Well done on selling out to dennis, bit-tech.
Delphium 11th February 2009, 17:44 Quote
Quote:
Originally Posted by Jipa
Turned off adblock and noscript just to see how the example page looks.....
...snip

Example page, where?
Hugo 11th February 2009, 17:48 Quote
http://www.bit-tech.net/news/bits/2009/02/11/patch-tuesday-brings-critical-updates/1

There's a pop-up text ad somewhere on this page (varies from PC to PC of course).
Tim S 11th February 2009, 17:52 Quote
Quote:
Originally Posted by Stuey
What the heck, you already started using these blasted ads!

Yep, I know and I'm sorry - it was taken totally out of my control hence the blog post linking to this thread to gather more feedback. :(
Jipa 11th February 2009, 18:09 Quote
Quote:
Originally Posted by Delphium
...snip

Example page, where?

In the first post: http://enthusiast.hardocp.com/article.html?art=MTYxNSwxLCxoZW50aHVzaWFzdA==
whisperwolf 11th February 2009, 18:27 Quote
Quote:
Originally Posted by Tim S
Yep, I know and I'm sorry - it was taken totally out of my control hence the blog post linking to this thread to gather more feedback. :(

its as if all taste has suddenly fled, intrusive advertising, very loud noises and adverts that get bigger when you try to close them (the CSI one for instance in chrome expands as soon as you try to hit the x to close it making the thing hugh and noisy before you can close it). I'm now having to block ads on Bit can't have the chance of that amount of noise suddenly blaring out whilst I'm in the office, and I'm not willing to try setting up home and work advert preferences. for the love of <insert deity> please get the sound turned off at the very least
Tim S 11th February 2009, 19:02 Quote
Quote:
Originally Posted by whisperwolf
its as if all taste has suddenly fled, intrusive advertising, very loud noises and adverts that get bigger when you try to close them (the CSI one for instance in chrome expands as soon as you try to hit the x to close it making the thing hugh and noisy before you can close it). I'm now having to block ads on Bit can't have the chance of that amount of noise suddenly blaring out whilst I'm in the office, and I'm not willing to try setting up home and work advert preferences. for the love of <insert deity> please get the sound turned off at the very least
Can you please tell me which ads are playing sound so I can at least pass the complaint onto the ad team so that they can address it? It should be off by default on all ads unless the user interacts with it and enables sound (at least, that is my understanding and - at least to my knowledge - that policy hasn't changed post acquisition).

I'm certainly pushing from my side (as both Editor and as a reader on behalf of you guys) to keep advertising tasteful on bit-tech - it's something we've done and preached about for years; that's why you haven't seen text link ads before now. I am hoping that reader feedback on things like IntelliTXT will be taken seriously though because I'd hate it for someone to undo all of the hard work we - as in the bit-tech team - have put into making advertising relevant and non-intrusive over the years.

If anyone has any reasonable complaints relating to advertising (IntelliTXT in particular) that want to be heard louder than just this thread, please do email me (tim.smalley@bit-tech.net) and I'll make sure it is passed onto the relevant parties. I will also be passing on the feedback in this thread as well, for what it's worth.
Silver51 11th February 2009, 19:08 Quote
You can block intellitxt ads and still whitelist the site by adding the following (on new lines) to your hosts file. After 127.0.0.1 localhost, add:

127.0.0.1 intellitxt.com
127.0.0.1 vibrantmedia.com

Edit, I have mixed feeling posting this. I know ad blocking is bad for sites, but intellitxt is a serious PITA. :(
Delete if inappropriate.
notatoad 11th February 2009, 19:18 Quote
well, there's my good faith gone. sorry guys, you only get one chance with crap like this. unless i see an announcement when they're gone, all of bit-tech's ads are blocked from now until forever.

it really makes me fear for the future of the site that a decision like this was taken away from the bit-tech team, and that dennis cares for their readers so little that they are willing to do things that they specifically know will piss us off.
DougEdey 11th February 2009, 19:19 Quote
Tim: Prewarning for an email I'll send to you tomorrow that you can give to the right people
pendragon 11th February 2009, 19:20 Quote
Quote:
Originally Posted by Silver51
You can block intellitxt ads and still whitelist the site by adding the following (on new lines) to your hosts file.

that's pretty slick.. thank you, sir.;)
UncertainGod 11th February 2009, 19:21 Quote
Quote:
Originally Posted by supertoad
well, there's my good faith gone. sorry guys, you only get one chance with crap like this. unless i see an announcement when they're gone, all of bit-tech's ads are blocked from now until forever.

Yep, I'm afraid I have to do the same.
-EVRE- 11th February 2009, 19:27 Quote
I thought my sister has installed some kind of adware on my computer and started to get pissed and freak out... only to find it was placed there by Bit-Tech! O.o

I HATE those adds, I find them pointless and intrusive.

I LIKE Bit-Tech sponsored ads.. They are relevant and non intrusive.

I also keep in mind those companies that bought adverts on bit-tech. (Its more subconscious I think)

I voted... Get rid of em or "I would block them and blacklist all other adverts on bit-tech" and I really don't want to do that.


-edit-

I just realized the ads bothered me so much I hadn't actually finished reading the review of the AMD processors.
That intrusive enough for ya Dennis? O.o
Elledan 11th February 2009, 19:30 Quote
Quote:
Originally Posted by UncertainGod
Yep, I'm afraid I have to do the same.

Ditto. Two mouseclicks and no more ads from this site in Firefox. Thank you, Adblock Plus!
perplekks45 11th February 2009, 19:33 Quote
Set up a petition:

http://www.petitiononline.com/noITXT/petition.html

Maybe it'll help, Tim. Thanks for trying to push them.
ComputerKing 11th February 2009, 20:00 Quote
Don't do it for the love of god. They SUCK!
alpaca 11th February 2009, 20:31 Quote
maybe we should come to london and burn ourselves in front of the bit-tech offices...

no, serious, no ads in the text please
pistol_pete 11th February 2009, 20:42 Quote
Well, you gotta do what you gotta do. It's not super, I often scroll over them by accident then get all confused. If you do use them it would be good if they closed after a short time when you hover away from the ad/link, ~ 1 sec.

On a level I find them interesting though, hovering over 'server' on one page brings up an add for some sort of whitebox - I don't even know what that is. The random links that come up amuse me.
Hugo 11th February 2009, 20:46 Quote
Quote:
Originally Posted by Tim S
If anyone has any reasonable complaints relating to advertising (IntelliTXT in particular) that want to be heard louder than just this thread, please do email me (tim.smalley@bit-tech.net) and I'll make sure it is passed onto the relevant parties. I will also be passing on the feedback in this thread as well, for what it's worth.

Guess what Riyad had to say :D
whisperwolf 11th February 2009, 20:58 Quote
Quote:
Originally Posted by Tim S
Can you please tell me which ads are playing sound so I can at least pass the complaint onto the ad team so that they can address it? It should be off by default on all ads unless the user interacts with it and enables sound (at least, that is my understanding and - at least to my knowledge - that policy hasn't changed post acquisition).

Both intellitxt ads i encountered played sound as soon as my pointer flashed past them they were for CSI and PS3. The only plus side to these ads is that it has once more strengthened my resolve over not buying a PS3, it was starting to edge level with buying a new lens and down it falls once more
DougEdey 11th February 2009, 21:22 Quote
Quote:
Originally Posted by HugoB
Guess what Riyad had to say :D

Did it involve swearwords?
RTT 11th February 2009, 21:49 Quote
Quote:
Originally Posted by DougEdey
Did it involve swearwords?

Riyad never swears. He also never wears trousers
DougEdey 11th February 2009, 21:58 Quote
Is he the only one? Or does "TR" stand for TrouseRless?
supaste 11th February 2009, 22:04 Quote
I had that video come up on this site. I wasn't sure where it came from and i went to close it and it just wouldn't close no matter how many times i clicked the little x so i had to refresh the page. I then went to start a tread about it because I know bit-tech has a non-intrusive advertising policy but found this thread instead.

Please don't use these. I hate them.
The Bodger 11th February 2009, 22:18 Quote
I voted "I would block them and blacklist all other adverts on bit-tech" as it is the closest to what I am currently doing. Banner ads down the side and across the top / bottom are fine, but the intellitxt ads are nasty and nothing other than a nuisance. This is especially true of the ones that don't auto - vanish when you move your mouse away from them, having triggered them by accident. Sadly, I found that these are the type that Bit-tech is currently using.

I'm currently using Firefox and running Noscript. Following the appearance of intellitxt on Bit-tech, Noscript is now enabled when browsing the site. It blocks the intellitxt ads fine, but also blocks any other ads that aren't simple animated / static GIFs. I would however revert to allowing the other ads should the intellitxt cease to be.
Glider 11th February 2009, 22:28 Quote
I am truly disappointed in BT...

/me turns off whitelist for BT
DougEdey 11th February 2009, 22:33 Quote
Hold on guys, this is NOT bit techs fault, I can fully back tim up on that, this thread & the blog post are tims idea, don't blacklist the flash ads, just the javascript intellitext ads, add:
Quote:
172.0.0.01 bittech.uk.intellitxt.com

to your windows/system32/drivers/etc/hosts file.
whisperwolf 11th February 2009, 22:50 Quote
Quote:
Originally Posted by DougEdey
Hold on guys, this is NOT bit techs fault, I can fully back tim up on that, this thread & the blog post are tims idea, don't blacklist the flash ads, just the javascript intellitext ads

Unfortunately its not just the intellitxt ads that are now annoying, the Be There ISP ad is incredibly bouncy and annoying, and really has a very tenuous link as a product to Bit. There just no longer seems to be the quality and targeting the ads had before
DougEdey 11th February 2009, 23:04 Quote
I wouldn't say it's tenuous, people around this time of year are moving house, and with a housemove comes a change of utilities, including broadband.
Flibblebot 11th February 2009, 23:26 Quote
Quote:
Originally Posted by DougEdey
Hold on guys, this is NOT bit techs fault, I can fully back tim up on that, this thread & the blog post are tims idea, don't blacklist the flash ads, just the javascript intellitext ads...
Seconded. Don't shout at bit, shout at Dennis.

And while the be ad may be slightly annoying, it is relevant to bit users.
whisperwolf 11th February 2009, 23:27 Quote
Quote:
Originally Posted by DougEdey
I wouldn't say it's tenuous, people around this time of year are moving house, and with a housemove comes a change of utilities, including broadband.

if that was the reasoning for the ad appearing it would be better placed on home moving sites, the only link i see between Bit and Be There would be that Bit is on the internet and Be supplies it, in which case following that logic the Ad could appear anywhere on the internet. Its just doesn't appear to me to be a well targeted Ad.
DougEdey 11th February 2009, 23:40 Quote
Ok, change of the internet is best for everyone, if anyone can get a speed upgrade by changing to an LLU supplier then that's obviously going to be better to anyone stuck on upto 8Mb.
UncertainGod 11th February 2009, 23:59 Quote
Be targets gaming and tech sites as it (rightly) sees itself as the logical choice for tech savvy people.
Rocket733 12th February 2009, 00:59 Quote
I've had some time to think more about this topic and wanted to go into more depth on why changes in advertising would adversely affect my experience. Bit-Tech, like many technology sites, provides two main resources the standard technology reporting and the user forums. Many other sites have very active user forums and contain a wealth of information but I think Bit is unique in that user's project logs generate a massive amount of traffic due to their quality, numbers, and diversity.

I've seen more links on Giz, Engadget, Digg and other popular Tech News sites to Bit-Tech project logs than any other forum I know of. This helps to drive advertising numbers and of course to encourage other modders to post their logs here. Part of the great user experience has been the quality of the ads that complement and don't interfere with the experience. I'm sure some users disagree and block all ad's out of the principle of the fact but I have chosen to support and thus whitelist Bit-Tech.

After the acquisition of Bit-Tech by Dennis I was worried about possible changes to drive online revenue for Dennis since they acquired Bit to shore up that area of their media portfolio. Obviously having separate ad systems doesn't make a whole lot of sense so I tolerated the change to more invasive ads that happened recently. However, it's obvious that Dennis is not an expert in generating revenue from online technology resources or they would not have needed to acquire Bit-Tech. This becomes obvious when the idea of Textlink ads is being considered and trialed without fully considering the reason Bit generates ad revenue and occupies a relatively niche space in the online technology market.

I have confidence that the Bit-Tech staff is looking out for the readers an users and would trust them to do the right thing if it was their sole choice to make decisions about advertising. However, if Dennis chooses to add more invasive advertising techniques I'll likely find ways to circumvent them and probably begin to spend less time here.

From a pure business perspective if ad revenue from Text link ads can increase the content enough to offset the losses from users leaving and users who block all ads then it makes financial sense and it's hard to argue with making money. I do believe long term success is about continuing to do what Bit-Tech excels at, and that's have a great online experience and have great project logs along with tons of modding knowledge.

Sorry for the long post but I would be quite saddened to see Bit-Tech lose part of the quality that has earned it a great reputation.
woodshop 12th February 2009, 01:19 Quote
They are the biggest PITA ever invented. For what ever reason they are always right under my mouse and the dame things just don't go away unless you click the dame "close". I'd put up with those dame ad pages you have have to click "skip this" on all the time before i'd allow these things.
notatoad 12th February 2009, 01:27 Quote
Quote:
Originally Posted by woodshop
I'd put up with those dame ad pages you have have to click "skip this" on all the time before i'd allow these things.
oh god no. if those are coming i will simply have to stop visiting this site, they can't even be defeated with adblock.
-EVRE- 12th February 2009, 01:27 Quote
A bit off topic, and perhaps a bit premature... But I have a tendency to look at worse case scenario.. If Dennis continues to make poor decisions regarding Bit-Tech, can Bit-Tech divorce Dennis?

If it came down to some kind of fund raising, I'd be down to buy like a Bit-Tech T-shirt, case sticker etc. to bail them out. I get a lot of entertainment value reading Bit-Tech articles that keep me up to date on the tech. I'm getting real aggravated by the idea of some big business messing around with what I think has been a very well ran, admired organization.

Tim, your a cool guy, thanks for the email back. By the looks of it, you have a very big and passionate community at your back, I'm sure most of us are wishing we could do more for you. Perhaps they need reminded that Bit-Tech is not theirs to own, that its the community that has continued to support it.

-Evre-
Vimesey 12th February 2009, 03:04 Quote
Quote:
Originally Posted by DougEdey
Hold on guys, this is NOT bit techs fault, I can fully back tim up on that, this thread & the blog post are tims idea, don't blacklist the flash ads, just the javascript intellitext ads, add:

*that thing you quoted*

to your windows/system32/drivers/etc/hosts file.

I personally know how to selectivley block different types of adverts, but am considering blocking every damn advert type from Bit until the text adverts are confirmed as gone. Somethings are just a matter of principle, and i'd rather offset the extra revenue gained by the text adverts beeing viewed by some, by costing them revenue in normal ads.

And i fully accept this is not Bit's 'true' staff wishes, but hopefully dennis will realise the text adverts are not wanted.
Vimesey 12th February 2009, 03:12 Quote
Quote:
Originally Posted by Tim S

I'm certainly pushing from my side (as both Editor and as a reader on behalf of you guys) to keep advertising tasteful on bit-tech - it's something we've done and preached about for years; that's why you haven't seen text link ads before now. I am hoping that reader feedback on things like IntelliTXT will be taken seriously though because I'd hate it for someone to undo all of the hard work we - as in the bit-tech team - have put into making advertising relevant and non-intrusive over the years.

Tim its not jsut the work you've done to create appropriate and tasteful advertising, its also the work done in building and keeping happy such a great community. This may start to see the loss or angering of users, and that won't be good for anyone and it will undo all those years of work in teeny tiny steps. Maybe Dennis aint bothered by that, but i am.

Poor poor Bit :'(
Flibblebot 12th February 2009, 12:03 Quote
Quote:
Originally Posted by -EVRE-
If Dennis continues to make poor decisions regarding Bit-Tech, can Bit-Tech divorce Dennis?
What you're talking about is called an MBO - Management Buyout.

The value of a company is based on its revenue and profitability (although for acquisitions, quite often a multiplier of the profitability is used) - although I don't know the exact figures, I'd imagine that bit's vaule is worth somewhere in the tens or hundreds of thousands.

Add in the fact that Dennis would probably inflate the price due to the fact that they'd only just acquired bit, and you'd be looking at a considerable amount of money.

There are a whole host of other factors to consider too (such as moving the team to a new office - again, third time in a year).

Something that would require slightly more than sales of a few t-shirts or stickers :D
alastor 12th February 2009, 12:05 Quote
Quote:
Originally Posted by DougEdey
to your windows/system32/drivers/etc/hosts file.
Done, after shouting "F*** OFF F**** OFF F*** OFF" at the CSI advert when it started playing sound after I accidentally moved over it.

Sorry bit, hope you can get this sorted Tim.
asphinx 12th February 2009, 13:45 Quote
Dennis Publishing, please realize that you will only decreasing ad revenue if you insist that Bit-tech should feature IntelliTXT, as apposed to increasing it which one is to assume is your desired goal. However unlikely that goal appears to be considering your suggested feature.

Now if anything, dear Dennis Publishing you have an excellent opportunity to open up a dialog between yourself and the reader/users of Bit-tech, use this opportunity to find a middle ground where both parties (users and advertisers) are satisfied with the outcome. Maybe even use this newly acquired knowledge to alter your other technology related websites as well. I am quite certain that those users would appreciate it equally much.

Personally I would not mind advertising between paragraphs. Or to make myself clearer here's an example.
Paragraph
Paragraph
Paragraph
Advertise
Image of Product
Advertise
Paragraph
Paragraph
... You get the point.

But this is merely my personal opinion, to reach the previously mentioned middle ground I think You should consider other alternatives/other people's opinions as well.
Perforated 12th February 2009, 13:57 Quote
I'm assuming Dennis have at least done enough market research to realise that IntelliTXT ads do bring in revenue, certainly on other sites - if it drove their users away, then revenue would go down, and they wouldn't have gotten a foothold.

The difference between this site and so many of their others (I'm looking at the footer now - auto express, evo, fortean times, Mac User...) is that our users are more technology savvy.

Sorry, Mac users, I couldn't resist.

The majority of the userbase of car magazines, fitness magazines, camera magazines etc. aren't going to have the first clue about AdBlock and the like. We do, and as such are a different demographic.

In buying Bit-Tech, Dennis would have recognised its profitability. If, by blanket blocking the ads on the site, we dent that profitability then Dennis will be forced to review its advertising policy - it's cheaper and better PR for it to do that than to try to get it accepted.

I appreciate it's not Bit-Tech's fault that the adverts are in place, but this needn't be damaging to Bit-Tech so much as the parent company (I assume Bit staff's salaries are not directly proportional to revenue, so a dip in revenue followed by a swift remedial policy change would have no adverse effect on employees).

Just blocking IntelliTXT would see ad revenue largely unaffected, albeit slightly boosted by the few folk that don't block, and thus not hurt Dennis, so they woud remain.

That's how I see it - but I'd love to be corrected where appropriate. I don't have any desire to upset the staff - quite the contrary, I'd love to see them given more control over the site, as they've done a genuinely fantastic job to date. It's that lack of total control that I see as the root issue, frankly.
TGImages 12th February 2009, 15:26 Quote
Quote:
Originally Posted by -EVRE-
A bit off topic, and perhaps a bit premature... But I have a tendency to look at worse case scenario.. If Dennis continues to make poor decisions regarding Bit-Tech, can Bit-Tech divorce Dennis?


Well, I wouldn't call it a divorce as much as the whole Bit group resigns from Dennis and starts up a new site in the style and flavor of what it is that makes us all like it as it is now. If they (Dennis) are smart it won't screw with a working model in an attempt to get a few extra bucks as it can easily come back to bite them in lost revenues as members stop visiting the site.

I agree (and voted accordingly) that the IntelliTxt stuff is no good. Anything obtrusive (pop ups, intellitxt, sound, etc.) do not encourage me to click and just make me think even less of that product/company and make a note to avoid them in the future. On the other hand, the banner ads that are NOT annoying have, on occasion, been of enough interest that I clicked to find out more.

Many sites you go to just look like a giant collection of ads with a little bit of content stuffed in there somewhere. You have to actively do some searching to find the content. Sites like this do not encourage me to come back again. The more ads that are put on the site the more likely it is that my visits to bit will go down.
liratheal 12th February 2009, 15:42 Quote
I hate them more than I hate being sober.

If they made an appearance, I would just stop coming here all together.

Wait, what. Was that patch tuesday thing a one off test, or is that indicative of how it's going to be from here-on in?
Tim S 12th February 2009, 16:11 Quote
Quote:
Originally Posted by liratheal
I hate them more than I hate being sober.

If they made an appearance, I would just stop coming here all together.

Wait, what. Was that patch tuesday thing a one off test, or is that indicative of how it's going to be from here-on in?

http://www.bit-tech.net/blog/2009/02/10/advertising-feedback-on-bit-tech/

http://forums.bit-tech.net/showpost.php?p=1920337&postcount=86

Please read those.
Tim S 12th February 2009, 16:15 Quote
Quote:
Originally Posted by DougEdey
Tim: Prewarning for an email I'll send to you tomorrow that you can give to the right people

I didn't receive an email from you yet - not sure if you've sent it?

Tim
DougEdey 12th February 2009, 16:22 Quote
no I haven't yet, my arm is killing me at the moment
badders 12th February 2009, 16:24 Quote
Must...resist...making...a...Mankz...Joke...
RTT 12th February 2009, 16:25 Quote
I find that the intellitxt loads only randomly anyway. Sometimes it'll highlight a word, sometimes not. :?


Quote:
Originally Posted by DougEdey
no I haven't yet, my arm is killing me at the moment

http://rsty.org/images/tossah.gif
DougEdey 12th February 2009, 16:26 Quote
Quote:
Originally Posted by RTT

http://rsty.org/images/tossah.gif

Neg, car drove into me on Tuesday
RTT 12th February 2009, 16:28 Quote
Was the car ok?
DougEdey 12th February 2009, 16:29 Quote
Hell no, I beat that bitch up!
liratheal 12th February 2009, 16:41 Quote
Quote:

I didn't catch the blog, but I did catch the post when I was browsing the thread.

All I can say is, I sincerely hope that the community is listened to by the bigwigs (I know you chaps are doing your best for us), I like the site as is, and would hate for it to go the way of intrusive advertising.
trigger 12th February 2009, 18:19 Quote
Perhaps pushing the http://shopping.bit-tech.net/ site a bit more would bring in enough revenue to negate the need for IntelliTXT? It's a great feature, and really well implemented; I always use it when I am going to buy anything online that I think may be listed there, and it gives me a warm feeling knowing at least a few scheckles from my purchase are going to bit-tech.
Nexxo 12th February 2009, 18:48 Quote
Quote:
Originally Posted by steveo_mcg
I would block the intelitext (sorry) but not the other ads but since that's the closest option that's what i've ticked.

I browse much like doug and find they get in the way...

+1.
yodasarmpit 12th February 2009, 18:56 Quote
Great, not only IntelliTXT, we now have ads that block navigation.
Thanks Dennis.

http://www.yodasarmpit.com/pics/ads.png

I have always supported bit-tech, and have never blocked any ads served on the site.
I urge Dennis Publishing to review their advertising policy, the increase in ad revenue will pale in comparison to that lost via users employing ad blocking techniques.
Kylevdm 12th February 2009, 20:43 Quote
they drive me crazy! select the text I am reading with my mouse for some reason and so I get stupid ads popping up. NOOO

Banner ads are fine I even click on them :P
Ending Credits 12th February 2009, 22:19 Quote
The advbertising on bit-tech is great IMO, not much you could do to improve it and I'm, pretty sure that I click on more ads here than anywhere else put together.
cpemma 12th February 2009, 22:23 Quote
Quote:
Originally Posted by steveo_mcg
I would block the intelitext (sorry) but not the other ads but since that's the closest option that's what i've ticked.

I browse much like doug and find they get in the way...
+1.

I hate Intellitxt more than any other form of advertising. My Hosts file is their nemesis.
Burnout21 12th February 2009, 22:37 Quote
In all honesty i would leave bit-tech if those annoying txt based advert ever appeared.

They ruin the internet!
ozstrike 13th February 2009, 00:53 Quote
I'm refusing to visit the main site until they're gone. Sorry guys.
StooJ 13th February 2009, 01:17 Quote
Quote:
Originally Posted by Tim S
Dennis has run text link advertising on all of its technology websites for some time now

This is probably the reason I have never heard of Dennis Publishing before they became involved with Bit. Sites with Intellitext look unappealing and break accessibility rules. They make content seem jumbled and frankly make the page look a mess.

When Bit-tech updated their website to link to Dennis' other websites, I was curious to explore them. Computer buy: hey, I buy computers. Click. Find article. Intellitext. Close.
I shop for computers too. Computer shopper: Click, find article, Intellitext, close.
Den of geek. I'm a geek. Hey, looks interesting! *spends time reading*
Evo, what's that. Driving, close.
IT Pro. Close. Intellitext does NOT equal Pro.
Mac User. I own a mac, but I don't exactly use it. Intellitext, close. Not really a great loss there though. ;)

Out of all those sites, there was only one I looked at for more than 15 seconds. It's the one that doesn't use Intellitext. Coincidence?

Bit-Tech has my loyalty, gained from years of excellent content, so I will be blocking the ads using noScript. However, ordinarily if I come across a site that uses Intellitext, I leave immediately. Sites (tech sites in particular) that use intellitext obviously don't understand their readers as a demographic and this forces me to treat their material as suspect. Had I discovered Bit-Tech tomorrow, I would not have given it the chance it so undeniably deserves, because of the overwhelmingly negative experience Intellitext (and other forms of invasive advertising) forces upon us.
airchie 13th February 2009, 03:26 Quote
Whoops, I voted on the wrong option.
I said I'd accept for more content when I meant I'd hate them and stop visiting.
Or at least employ adblocking big-time.
1ad7 13th February 2009, 10:13 Quote
Yeah id rather have tons of banners than any of that text crap. Like was said before it interrupts the readability of articles. If you have to cover the page in banners that's better than this stuff. hell even a "this site is brought to you by" pop up would annoy me less although that's unacceptable as well.
Atomic 13th February 2009, 10:50 Quote
The adverts recently are making me think about blocking them, the mental pink one and now the crucial one just aren't in the spirit of bit-tech.
DougEdey 13th February 2009, 12:15 Quote
YGM tim. ANd for everyone else here is a copy of the email I sent:
Quote:
Originally Posted by Me
TO whom it may concern

This email is my own personal view of how advertising created the internet generation and is now beginning to destroy it.

I grew up with the internet, I was born in 1985, when I started on the internet I used Yahoo!,
I was used to having adverts everywhere, eventually these began to get in the way of the content, so I moved off from
using Yahoo! and I moved to Google. I knew by this time that Google was a pure advertising company, their services were
delivered by appropriate adverts to me, these adverts never interrupted the content, they added to it, in the current
advertising delivered by Google on their website is clear, I can see the advertising, I can tell it's
advertising and yet I use it, I regularly use their adverts to find what I want, generally it's names
that I recognise and I probably didn't realise that they do what I want. Or maybe they will direct me
to a similar item or information related to what I'm looking for, something which improves my knowledge of the products,
the market, and the competition. For this reason I have never moved from Google as my search engine,
I've had numerous promotions attempting to lure me to other search engines, including Yahoo, Microsoft Live,
Dog Pile and so on. However they were too busy and prevented me from accessing the content appropriately.

During my "career" using the internet I have visited countless millions of websites, I've probably seen billions of adverts,
I've never purposefully blocked any advert as I understand the relationship between providing content and obtaining revenue
and profit. I've actually fought against programs such as "Adblock" and "NoScript" as they cause the
content I receive to diminish in both quality and quantity.

I've been using Bit-tech since 2005, I joined the forum in July 2005. Before using Bit-tech I used to be a
prolific member of the Hexus forums and the Hexus website. However during 2005 Hexus decided to increase their advertising
on a monumental scale, it destroyed the site, made it impossible to distinguish an advert from an article, and generally
made me confused and therefore led to a mass exodus of the forum. More recently Hexus have reduced the number
of adverts that they have displayed throughout their site, replacing it with intelliTXT advertising, I have not
visited Hexus since leaving it in 2005, I only went back to it during the composition of this email to prove a point.

Bit-tech has a strong community following it, that's what makes it the leading site for community built modifications of
manufactured cases, new build cases, electronics modifications and copious other projects. The area which has the most
input from the community however is related to product sales, not articles (In my view) but the numerous threads
in the Hardware section of the forum where people ask "What can I get for my money?" "What should I build my new
system out of?" "What should I buy to replace this old/outdated/broken component?" This is a section which uses the best form
of advertising, it's word-of-mouth. I personally trust what people reccomend to me over what an adverts advertises to me.
If anyone actually does listen to adverts more than peoples personal experiences then they generally suffer more issues.

Bit-tech has always managed to keep advertising to an appropriate minimum, one banner advert, two column adverts,
and in articles, one advert per content page. Their community interaction has meant that any advert which causes issues
and interferes with someones experience of the site, such as an advert which causes a browser to crash
or sound to play immediately has always been resolved easily and clearly. With appropriate responses to queries
within a reasonable timing window. This means that we (as a community) feel involved with the website, and
we remain viewing the site, and providing revenue by using the adverts and expanding the community along with it.

However, we also know when someone comes along and changes things, we notice when advertising begins to replace content,
we know when someone is grabbing hold of our balls and kicking us in the teeth at the same time. And I can tell you now,
it does not feel good. This experience is also known as intelliTXT advertising. It'd invasive advertising, the same as
someone placing adverts within TV shows, not something like product placement, but literally like someone stopping the
programme and presenting the advert right there. Imagine if you will that what occured during the recent FA Cup replay
between Everton and Liverpool became an every day event, it would not be a happy situation that you missed
a key moment of your favourite team or sport due to someone advertising. You wouldn't accept it anywhere in your life,
if you're having a coffee with a friend and all of a sudden during your conversation someone removed your drinks from
you and proceeded to advertise a product. We don't accept it at home generally, people do not like someone cold calling
them during a meal, hard advertisements like this do not make a happy customer, we do not like people
knocking on our doors at home when we are attempting to relax with friends or family. I highly doubt that whoever decided
to force intelliTXT advertising on the Bit-tech website enjoys this too. If you do then I suspect that you are highly
masochistic. If you don't enjoy it and still like forcing it on other people then you are sadistic. And in the current
consumer led web society (for proof of this see the numerous reports where the Web is now run by the consumer)
we will vote with our mice, we will go from the extreme in Technical areas of not blocking adverts to what is considered
by many to be the norm by blocking EVERY available advert which we see. This will then propogate by word of mouth, or
advertising if you will, and will reduce the revenue from advertising from Bit-tech. Reducing its profitibility and
making the change one which destroys the website. I'm not saying that is is a change which will happen instantly, it's
something that will take months, or even years to fully be noticed, but it will happen, and with the
society of the internet, when things happen, they happen with a lot of force.

So please, don't abuse us, we've been loyal, we've held up our end of the bargain by making the website profitable as it
is, so please don't force us to change our ways and fight back against greed.

Yours,

Doug Edey
r4tch3t 13th February 2009, 14:13 Quote
Well written Doug.
DougEdey 13th February 2009, 14:21 Quote
sorry about the formatting, I wrote it in notepad the copy and pasted to gmail
steveo_mcg 13th February 2009, 14:57 Quote
Quote:
Originally Posted by r4tch3t
Well written Doug.
teamtd11 13th February 2009, 15:04 Quote
Quote:
Originally Posted by r4tch3t
Well written Doug.
perplekks45 13th February 2009, 19:18 Quote
I was born in 1984 so I came the same way as you did [or pretty close].
Very well written and to the point.

You should ask for a job at BT. ;)
MrWillyWonka 13th February 2009, 19:35 Quote
Quote:
Originally Posted by DougEdey
Snip

/faints
liratheal 13th February 2009, 20:07 Quote
Quote:
Originally Posted by r4tch3t
Well written Doug.

I admire the lack of swearing - Something I could not do.
Smilodon 13th February 2009, 21:27 Quote
Very well written Doug! Hope they understand that this is how pretty much all of this community feels. (At least it seems like it)


I would give you some rep for that one, but apparently I can't... (You was probably the last one I gave some to.)
DougEdey 14th February 2009, 01:04 Quote
Quote:
Originally Posted by MrWillyWonka
/faints

Is I making u faint in a gud wai xxx

(Sorry, I had to :P)
Nedsbeds 14th February 2009, 13:35 Quote
Quote:
Originally Posted by yodasarmpit
Great, not only IntelliTXT, we now have ads that block navigation.
Thanks Dennis.

http://www.yodasarmpit.com/pics/ads.png

When I saw that image I thought it must be a bug in the ad script, but have just experienced it myself. It was only a few weeks ago I was saying how great the advertising here is but asked for reassurance it wouldn't change.
Quote:
Originally Posted by Bindibadgi
I'll put it this way - the team are still in key positions to kick up a fuss if necessary.

Intellitxt and adverts popping up over the navigation? I think more fuss kicking is needed really....
Mr T 14th February 2009, 18:36 Quote
I wouldn't mind them if they disappeared when i unhovered. But the fact i sometimes accidently hover over them and they pop up when i move my mouse and then block the site content until i click the X annoys me greatly.
RinSewand 15th February 2009, 01:53 Quote
I would deffinately visit less (the articles anyway, the forums i'll always come to) if that god-awful idea gets implemented...

nice email doug!

RwD
The_Beast 15th February 2009, 07:47 Quote
I block all of them, my ISP is slow enough without ads to deal with
koola 15th February 2009, 11:22 Quote
Quote:
I hate them and would visit the site less as a result
Am already doing that and also ad-blocking.

Sorry Bit, blame Dennis.
Jipa 15th February 2009, 11:46 Quote
http://img22.imageshack.us/my.php?image=mainospaskaajh2.png

Had the navigation blocking bullshit as well. I TRIED to not use noscript + adblock on Bit-tech to support the good site, but no way am I gonna look that bullshit any further. Back to block.
Tim S 15th February 2009, 12:09 Quote
Quote:
Originally Posted by Jipa
http://img22.imageshack.us/my.php?image=mainospaskaajh2.png

Had the navigation blocking bullshit as well. I TRIED to not use noscript + adblock on Bit-tech to support the good site, but no way am I gonna look that bullshit any further. Back to block.

That appears to be a page load error, for what it's worth. :)
Jipa 15th February 2009, 12:30 Quote
might be, got it 2 times out of 4 when refreshing the front page...
teamtd11 15th February 2009, 14:25 Quote
Ive just discovered that the main page on bit is making opera use around 60% cpu :? i used to always have it open as a tab bit now its takes a whole 3ghz core + some to have it open ?
Glider 15th February 2009, 14:46 Quote
Is this form of invasive advertising also being applied to the forums? Because that would also ruin the community behind BT, not just the main site.
Delphium 15th February 2009, 15:10 Quote
Quote:
Originally Posted by Glider
Is this form of invasive advertising also being applied to the forums? Because that would also ruin the community behind BT, not just the main site.

Just the articles, not forums.
perplekks45 15th February 2009, 15:14 Quote
For now....
Until someone at Dennis decides the forums are frequented so much they have to get some money out of that as well...
Blademrk 15th February 2009, 16:09 Quote
Quote:
Originally Posted by Glider
Is this form of invasive advertising also being applied to the forums? Because that would also ruin the community behind BT, not just the main site.


shhhh! Don't give Dennis ideas.
DougEdey 15th February 2009, 16:10 Quote
It probably will do, HardOCP do it I think
Delphium 15th February 2009, 20:22 Quote
Quote:
Originally Posted by DougEdey
It probably will do, HardOCP do it I think
legoman666 15th February 2009, 21:09 Quote
I have never seen an intellitext ad that actually made contextual sense. Whoever made the algorithm must be retarded. I hate them with a passion; it's so annoying when they pop up whilst scrolling down a page.
capnPedro 16th February 2009, 10:33 Quote
I wondered why Bit suddenly went ad free; you've swapped to Doubleclick and IntelliTEXT ads two of the three (! and only 3) entries in my AdBlock list.

I'm guessing Dennis is making you use these ad servers, but I've blocked them for a reason. They're absolutely the worst around!
RTT 16th February 2009, 11:09 Quote
Quote:
Originally Posted by legoman666
I have never seen an intellitext ad that actually made contextual sense. Whoever made the algorithm must be retarded. I hate them with a passion; it's so annoying when they pop up whilst scrolling down a page.

There is no algorithm, it isn't even trying to be clever. They quite literally tell the scripts to look for certain words, and match up ads that they've sold for that word. There's nothing clever about it at all.

IntelliTXT is flawed from the ground up because of
1) being limited by their shitty sales team's (lack of) ability to sell anything worthwhile
2) not being context sensitive in the slightest
3) being the most annoying method of advertising ever

I hope they go bust
Burnout21 16th February 2009, 12:12 Quote
no jokes when i open bit-tech on my laptop CPU load hits the ceiling, fan kicks at 100% to deal with the heat generated by the load.

Bit-tech is becoming crap because of the ad's. I know they have to make some money, but i refuse to click on ad's that are forced on me.

If i want something, i go searching for it and find the best price. Denis your ruining are be-loved site and i bet soon are forum!

P.S pay the bit-tech staff more money please, as they have to deal with your BS!
Hugo 16th February 2009, 13:26 Quote
Quote:
Originally Posted by RTT
I hope they go bust

I don't understand how they haven't already. How does any site make any money from such adverts? HOW!?!
DougEdey 16th February 2009, 14:03 Quote
I think it goes by the old spam ratio.

0.001% of spam gives a hit, so you send out 1,000,000,000 emails and you'll make a profit
perplekks45 16th February 2009, 15:22 Quote
Still they have to be killed.

They don't worry me as with FF 3.1 they're just not there. ;)

//edit: No AdBlock, no black listing in hosts or anything.
fev 16th February 2009, 15:43 Quote
I'm going to support Bit with whatever they do, I'm glad that forum mods are agreeing with the backlash against the new advertising system.

However, Dennis this needs to stop. You have a fantastic userbase here with people who have designed cases for software/hardware companies. Users who work for major tech companies and of course the general population that make Bit-Tech the good all round source for banter and fact finding.

By using these adverts you're making the general readership as well as the tech guys irate, you've also added the main front page to the block list of the proxy we have to go through at work.

I'd hate to see people leave over the miniscule amount of extra income you're making from this outdated and spamerific technology.

So come on boys, let's put things back to the way they were before before Uncy fev jumps off this run-away horse and goes back to reading print media.

(PS. MODS: can i have FS access back yet? Pleeeeeeeeease)
Flibblebot 16th February 2009, 16:29 Quote
Just out of interest, what are the chances of actually seeing a response from Dennis on this forum?
DougEdey 16th February 2009, 17:47 Quote
Better than proving God exists
severedhead 16th February 2009, 20:33 Quote
I really can't stand IntelliTXT. It makes sites look like they are being ran out of someones basement where any income they can get is the goal.
I understand that advertising is required to help cover costs and I don't mind banner ads (I've even clicked a banner to buy something to support this place, not that the ad influenced me however), but IntelliTXT would simply make me stop reading.
LeMaltor 16th February 2009, 21:29 Quote
I don't mind them and I might find them useful.

Can someone please vote for this, it looks lonely :(
UncertainGod 16th February 2009, 21:35 Quote
Quote:
Originally Posted by LeMaltor
I don't mind them and I might find them useful.

Can someone please vote for this, it looks lonely :(

The second someone votes for that option is the second someone from Dennis has signed up to the forum.
willowthewhite 16th February 2009, 21:51 Quote
Bit-tech is the only tech site that I still visit, friendly members, informative articles, non b******t reviews and staff who care about the site and are not there only for their pay check. For this reason it is the only site that I do not instantly block the adverts, but if this is the way that Dennis Publishing wish to take the site then all adverts will be blocked without hesitation, if I even visit the site again.



It seems to me that Dennis publishing saw the numbers of users and thought "cash cow"
LeMaltor 16th February 2009, 22:12 Quote
I don't see the argument against the adverts though, unless traffic goes down. Those savvy enough can block them, I'm sure Dennis can handle that, as long as enough people don't (know how, don't care etc), and traffic goes up through the extra revenue or just money being pumped in to improve content etc. Doesn't everyone win?
UncertainGod 16th February 2009, 22:33 Quote
It's not against adverts, I used to allow all adverts on bit-tech, however at the moment I have blocked all ad's because of these awful, confusing and annoying intellitxt ads.
boiled_elephant 17th February 2009, 00:05 Quote
I don't use any form of adblocking beyond what firefox does on its own, but I would if text link ads became the norm. They're one of a very small number of things that can make me stop frequenting a site.
The ones that have appeared on BiT so far have just been one word per article, which is tolerable I guess. One would have to be a seriously whiny ho' to complain about that, especially if there's always one and one one per article (because then you'd come to expect and avoid it, problem solved.)

It'd be nice if they were limited to news and announcements, though - somehow they'd be more annoying in reviews, maybe because they're multi-page and less industry-related.
liratheal 17th February 2009, 11:30 Quote
Huh.

Seems they've started cropping up. Have fun with that.
Tim S 17th February 2009, 11:34 Quote
Quote:
Originally Posted by Flibblebot
Just out of interest, what are the chances of actually seeing a response from Dennis on this forum?

It'd likely come through me as your local Dennis representative. ;)
Mentai 17th February 2009, 15:45 Quote
It's been about a week since these trials started, any word on how the feedback is being taken? Is it being taken?
I find the whole idea of trialling this odd. You can't have been expecting any positive feedback. Does that mean that Dennis requires a certain amount of negative feedback to change their decisions?
Seems to me like a whole lot of corporate bureaucracy, and it sounds like you lost out on some ad revenue in the process (ironically).

What was the benefit of being bought out again?
DougEdey 17th February 2009, 15:49 Quote
It's not a trial, it's something which Dennis did without consultation, which is why Tim decided to get feedback, I think he knew we wouldn't like it and is fighting for it to be removed.
boiled_elephant 17th February 2009, 16:12 Quote
Internal conflict scares me

It ought to be an easy point to make, 50% of the userbase would use BiT less often because of them.
badders 17th February 2009, 16:18 Quote
Quote:
Originally Posted by boiled_elephant
Internal conflict scares me

It ought to be an easy point to make, 50% of the userbase would use BiT less often because of them.

I'd like to change my vote actually.
I've never used Adblock up till now, but it does get rid of them IntelliTXT wotsits!
Tim S 17th February 2009, 19:19 Quote
Quote:
Originally Posted by Mentai
It's been about a week since these trials started, any word on how the feedback is being taken? Is it being taken?
I find the whole idea of trialling this odd. You can't have been expecting any positive feedback. Does that mean that Dennis requires a certain amount of negative feedback to change their decisions?
Seems to me like a whole lot of corporate bureaucracy, and it sounds like you lost out on some ad revenue in the process (ironically).

What was the benefit of being bought out again?

It's something that I am in the process of putting a fairly comprehensive report together on ready to present next week - if it's just a few people saying "this sucks," then I believe that isn't compelling enough evidence. That's why I've said the more evidence I have, the better it is for everyone. Unless I've missed an email, I've responded to all with a rough outline of my intentions - I'm sorry I haven't had time to communicate them fully in the forums.

In short, I wanted to make sure I have a decent amount of evidence before saying "hey, I told you the community hates this stuff - here's proof."
Burnout21 17th February 2009, 19:50 Quote
I understand that advertising helps bring in money for the site, and in past years more and more adverts have been creeping into are beloved site, i not just on about the forum, on about the whole thing.

For instance as i type this Orange is advertising me a contract deal for £30 a month looping around and around telling what a deal, buy me!

For me going online is an escape in many ways from advertising, i stopped watching TV most evenings because once a good programme comes on, 10 seconds later i have some gimp trying to sell me crap.

So when reading a quality review or article on bit, the last thing i want to see is a load of bullocks about crucial memory being a cheap upgrade. The joke is one day bit might be recomending one brand of memory, but the dam text link satan cum system kicks and highlights the word memory and tries to advertise another brand!

How confusing could that be!


Thinking about it bit-tech dosen't require advertising, there reviews recomend what is the best purchases availble in the market. There 'What hardware of the month' articles is selling the hardware.

Forum members trust bit-tech staff, hence the reason why we are still members. Yes the modding has decreased and its all hardware related now, but i blame that on members more as we keep asking for the reviews! lol!

Each review is lovingly crafted, to be as in depth as possible, something i dare say Custom PC could learn from, i read a review of a motherboard in the magazine and still find myself thinking i've learn't nothing special about said item. Hence why i stopped buying there magazines each month, i pick one up in the shop and have a browse, but nothings changed.

Maybe i am just a gruppy old git....

Bit-tech had a good thing going for a while, quality reviews linked to free delivery from Scan for its members. Now i believe we are left with quality reviews infected with txt ads....:'(
LeMaltor 17th February 2009, 20:17 Quote
I do find it funny you advertising Kaspersky after writing a news post about how they couldn't even secure their own servers from attack?
Perforated 17th February 2009, 20:23 Quote
That's quite unfair, Burnout21 - the reviews are still quality, with a good range of expertise on a wide range of products. I read many other subject-devoted sites that go horribly wrong when asked to step an inch out of their field - yet at Bit we have a computer site that manages to review, for example, audio products with a lot of the sort of info and insight an audiophile would expect.

It's just a shame the intellitxt ads seeped in, and even that was against the wishes of the staff.

I found I missed the site if I used it less - I've installed AdBlock for the first time, instead. I'm afraid I'm opting for site-wide blocking rather than specifying intelliTXT, since a) I don't think the latter would be of any consequence to Dennis, and b) I don't know how yet ;)

I'll whitelist the site (or more likely just uninstall it - I just avoid other sites with intrusive ads, and have no objection to regular banners etc.) if I am made aware that the text ads have gone.
Perforated 17th February 2009, 20:24 Quote
Oh, and LeMaltor - one of my other loved aspects of the site: They don't unduly favour their advertisers! :p
Tim S 17th February 2009, 20:26 Quote
Quote:
Originally Posted by Burnout21
Thinking about it bit-tech dosen't require advertising, there reviews recomend what is the best purchases availble in the market. There 'What hardware of the month' articles is selling the hardware.

How do you think the bills are paid? We don't charge you to read our content, we don't charge manufacturers whose products we are reviewing and we aren't selling our content (or our souls, for that matter) to the highest bidder.

Simply put, without advertising bit-tech would not exist - we are 100 percent reliant on revenues generated from advertising to pay the team, to pay for the development time put into improving the site and to pay for the servers and hosting so that we're not running off a 486 on a 56k connection to the internet.

That doesn't mean we have to rely on IntelliTXT advertising specifically in my opinion... it just means we couldn't run ad-free without charging more than at least 95 percent of you wouldn't be prepared to pay.
DougEdey 17th February 2009, 20:31 Quote
Quote:
Originally Posted by Tim S
t we're not running off a 486 on a 56k connection to the internet.

So you sacked Jamie?
jhanlon303 17th February 2009, 20:57 Quote
Brett took it with him when he left.
Rocket_Knight64 18th February 2009, 00:36 Quote
Personaly i've always liked the way Bit-tech was layed out with the ads blending in so that you sometimes dont notise they were ads (aint that the holy grail of marketing?). Some were even relivent and worth clicking. Even the i7 launch page spread was well done.

Bit-tech is an online magazine for knowledgeable people and enthusiasts. Dennis's own description of the site says so.

The use of IntelliTXT which is well known to offend most people is an insult to its readers who know full well how to easily block them, but regrettably also nukes all other ads on the site (and hence no clicks).

It is evident that someone up there has no idea about the target audience of bit despite thier description of us. We are harsh, demanding and dont really tolerate incompetence. Even Dennis realises that its us that people turn to for buying advise. Its ironic that they cant read there own product page...
culley 18th February 2009, 07:32 Quote
I dont mind them its paying for the site and staff after all, if i read custom pc i pay money so why should i not help you make money with advertisements.
notatoad 18th February 2009, 08:53 Quote
Quote:
Originally Posted by Tim S
It's something that I am in the process of putting a fairly comprehensive report together on ready to present next week - if it's just a few people saying "this sucks," then I believe that isn't compelling enough evidence. That's why I've said the more evidence I have, the better it is for everyone. Unless I've missed an email, I've responded to all with a rough outline of my intentions - I'm sorry I haven't had time to communicate them fully in the forums.

In short, I wanted to make sure I have a decent amount of evidence before saying "hey, I told you the community hates this stuff - here's proof."
something you may want to consider in your report (if you haven't already): pissing off the core users doesn't just lose the traffic of those core users. we send a lot of other people to the site, through submissions and votes on the social news sites (digg, reddit), and tips to the high-traffic blogs (boingboing, engadget), which results both in traffic from those links, and traffic from other smaller bloggers who pick up those links. we don't just do this because the content is good, we do it because we love the site and want to see you get the traffic and the revenue, and because the site is run by good people that we want to help out. even if you don't piss off the users enough to drive them away, you're going to be losing the link-love.
DougEdey 18th February 2009, 10:24 Quote
Supertoad: It'll be better if you write an email to Tim (tim.smalley@bit-tech.net IIRC) like I did, it's a better situation for Tim if he can go with community input.
Teq 18th February 2009, 14:41 Quote
A horrible, horrible 'feature' that interferes so much with my reading of an article that I actively avoid sites that use it. Did I mention it was a bad thing? :)
mclean007 18th February 2009, 17:05 Quote
I hate them with a passion, and will adblock them without hesitation. Just being honest - sorry!
nicae 18th February 2009, 18:35 Quote
Sorry for the late vote.

I mouseover them accidentally and that really interrupts the reading in a very bad way.
I don't mean to play terrorism to make BT do as I please, but it would slowly make me visit less due to discomfort. Maybe that's why I haven't seen this type of ad recently.. :P

Stick with the banners without Flash or heavy stuff. It's not like I have flash installed here at work, but it can make our PCs slowdown when surfing with several tabs.. Even in our non-IE browsers.

Good move in asking!
Bionic 19th February 2009, 13:42 Quote
I've even signed upto the forum after years of lurking to say "NO"

I feel it gives the whole site a cheap cashing in feeling.

ESPECIALLY when reading the "complete guide to left for dead" and being shown vocal films for nicoette inhalers everytime my cursor brushed over "Smoker"

On the lighter side (See what I did there! haha) at least I'll actually be posting and contributing to the forum now!
Jamie 19th February 2009, 14:04 Quote
I actually got a relevant advert today.

It highlighted the word "virus" and the popup was a Resident Evil 5 advert, although the actual creative was rubbish because it wasn't obvious it was RE5.
Neoki 19th February 2009, 14:38 Quote
Right this is taking the micky. You use your mouse to follow your reading and WHAM IN YOUR FACE IM A POINTLESS ADD TO PISS YOU OFF.

Seriously BT I have been reading for years and this is making me go else where.

One of the only reasons i got your site in my favs is due to the fact you dont have these ads.

Now you do its pushing me away
Golden-1 20th February 2009, 01:16 Quote
look. i dont mind background ads. IE, at the top or bottom of the screen.
I dont mind sideboard ads. ie, ones that are to the edges of the content i actually want to look at. (so long as it's not that annoying talking smilies ad. *shudder*). i dont even mind "click thru" ads. ie, you click the "next" link somewhere, and instaed of ending up where you were going, you're looking at an ad, with a "continue to content" button. Ok, those ones are slightly annoying, but at least you know to expect them.. right.

what i wont stand for however are (in order) intellitxt (and / or Any other mouseover popups). they're just too invasive. you tag them accidentally. ALL the time. especially when using mouseless browsing (ie, just the scroll wheel that's on the side of this keyboard).

popups. These are just all banned. even to the point where when i WANT something in a new window, i have to turn my popup blocker off.

Popunders. Get entire site blacklisted, and i dont go back. there's nothing worse than browsing a website, and then having to spend 10 minutes closing all of the popunders. Not as bad as intellitxt (where you have to spend 10 mins trying to close a mouseover popup just to get to the bottom of the page!)


Seriously. we dont mind banner ads. we dont mind mid content ads. we con probably live with click thru ads.

but really. Intellitxt? no thankyou.
*mat-ster* 20th February 2009, 03:28 Quote
NO,No,no - THANK YOU

The day Bit-Tech has text ad crap is the day I delete it from my fav folder...

Did I say NO...?
leexgx 20th February 2009, 08:12 Quote
bit-tech is to good to remove it from fav, just add *intellitxt* to the block list or blocked zone in IE/opera, any addblock program will already have it on its list (mine is turnded off on ie7 unless i am in an very anoying web site) i use Opera as my prime browser

like hardocp (they ban just for talking about there adds that just reminds me to block all there adds for banning me last time) i just blacklist it in opera so i would never see them on this site or any site,

they are the worst type of adds you can use as well as that some agane like hardocp do it in forums as well

your web site adds right now work well

you could of done with an 6th option on the poll as i picked block all adds but i would only Block *intellitxt* domain and not the other adds on the website
Nicb 21st February 2009, 06:53 Quote
Making an update to how I view this site with Firefox.
AdBlock Plus has been given the Green for Bit-Tech
NoScript blocks intellitex, google-analytics, and DoubleClick.

Those three are mandatory for me to block in my book.
I'm very happy with the way things look.
Hope Bit-Tech can receive all the support it needs with this arrangement. :)
themcman1 22nd February 2009, 20:02 Quote
I only tend to read the content and don't participate here very often, but I would hate to have intellitxt ads inline.

Although, being as you are now owned by Dennis Publishing, chances are you will soon have a website where it is difficult to view anything apart from the ads, like the CustomPC forums have become. :(
frojoe 24th February 2009, 06:21 Quote
I voted for not visiting as much if they continue. They pop up by mistake at least half the time I am reading an article. On sites I frequent such as bit-tech I make a point to click some ads now and then to support the site, but I will now be blocking all ads on this site until I hear these in text ones are gone. I would be perfectly willing to tolerate them on two conditions:

1.They popped up only when they were clicked on, like a link, but still in front of the page not on a separate one. As I mouse over what I am reading, it is intolerable to have them pop up whenever they are moused over.

2.They were actually relevant to the text, which so far I have not seen once. If I ever saw a text in an article of something I was planning on buying, I wouldn't be confident it would actually be an ad for the same thing. This makes them even more useless and tasteless.

I know Bit needs ad revenue to survive, but these are tasteless, and they really cheapen the site in my book. With a readership this technologically inclined, it seems to me that the blocking of regular ads will cost more than will be gained by these new ads, assuming you only get paid when they are clicked on and not when they are moused over. My post count may not be high, but I've been reading for years, and I would hate to see bit-tech go downhill after this acquisition.
*mat-ster* 25th February 2009, 14:50 Quote
Is it me or are text adds now being used by Bit-tech....................?

For the sake of GOD get rid of them..................!

I will only put up with it for so long, then I will do one of 2 things

1) feel less inclined to visit Bit-tech.
2) Install, configure text add blocking.

What is the policy - from the vote it is CLEAR that WE DO NOT WANT THESE TYPES OF ADDS...!

thanks
mclean007 25th February 2009, 15:12 Quote
I just de-whitelisted bit-tech from adblock, and now the text ads are gone. Unfortunately so are all the other ads (which I didn't mind) so that's a loss of revenue for the site. I'll whitelist again as soon as bit-tech announces that it has removed all text ads and won't use them again. I urge anyone else who feels strongly about this to do the same.

EDIT - for those that haven't spotted it, there's a bit-tech text on the words "dual-core" towards the top of this page - http://www.bit-tech.net/hardware/cases/2009/02/25/antec-nine-hundred-two-902-review/4
perplekks45 25th February 2009, 16:03 Quote
Still no IntelliTXT ads for me with FF3.1 but what the hell was that ad bar that showed up right at the top?
I could close it [good] but why was it there in the first place?
Aterius Gmork 25th February 2009, 17:21 Quote
I don't know if it's just me but I've yet to see one of the intelliTxt ads or out folding banners. Bit-tech is whitelisted of course, first thing I did when I installed AdBlock Plus. Not that I do mind being left out though. :D
whisperwolf 25th February 2009, 20:53 Quote
Its amazing I didn't think it was possible but the Empire at war top banner ad thingy is actually more annoying than the repugnant intilitext ads. Always gets triggered when I try to open new tabs in chrome or click on any buttons in my bookmark bar, Its really in an annoying location.
Oclocker 26th February 2009, 00:44 Quote
i used to read hexus reviews until they started these goddamn awful things. never read a review there since they started. Funnily enough when it was announced that Dennis publishing bought Bit-tech, I thought it won't be long before the bean counters wanna ruin bit-tech as well! at least an opinions been asked first its the road to ruin imho.
perplekks45 26th February 2009, 13:13 Quote
It finally happened...

http://img7.imageshack.us/img7/7361/intellitxt.jpg

Time to prepare AdBlock it seems. :(
ozstrike 26th February 2009, 13:15 Quote
There's been a few things that I'd quite like to have read recently, but I haven't. Because I'm still not going to the main site until these are gone.
kenco_uk 27th February 2009, 14:49 Quote
Time to toddle off and see how to block intellitxt then. I didn't think it would come to it tbh, but hey we're in a recession and that.

Right, that's that done then. All other adverts appear.
*mat-ster* 27th February 2009, 17:49 Quote
WTF....................!


WHY bit-Tech why................:(:(:(:(......>:(......:(
do you guys even give a sh1t anymore or what.....?

GET RID OF THE ADDS - NO one wants them and no one even looks at them.....

Be more original to get more cash for example

* Create a forum page dedicated to advertising, so if you want to see whats new you can have a look..... this is just INSANE.

EVERYONE HATES TEXT ADDS
specofdust 27th February 2009, 19:44 Quote
It's a shame Dennis decided to do this. A real shame. My eyes won't be seeing any more bit-tech ads from here on out. This was one of the very few sites I didn't add to my blocklist - because I knew it tried to get ads that were generally useful to the user, and because it tried to make the advertising relatively unannoying and non-intrusive. That attitude seems to have gone, and with it, my respect.
*mat-ster* 27th February 2009, 21:22 Quote
Go to https://addons.mozilla.org/en-US/firefox/addon/1865

With Firefox download and install Adblock Plus

then insert bit-tech.uk.intellitxt.com into the filter

Goodbye to green underline and unwanted add window. ;)

Works well on Hexus and HardOCP - obviously you will need to type in
hardocp.us.intellitxt.com
hexus.uk.intellitxt.com
Glider 27th February 2009, 21:29 Quote
Or just *intellitxt.com ;)
*mat-ster* 27th February 2009, 21:58 Quote
Quote:
Originally Posted by Glider
Or just *intellitxt.com ;)

Doh...:o Yeah thanks.....;)

Check that = "The post of the Beast" - LOL
Techno-Dann 2nd March 2009, 17:35 Quote
I'm sorry, Bit-Tech, you're off my whitelist. You folks have always been good about selecting non-annoying banner ads, and even the background image ads were rather well done, but intellitxt is beyond evil. Until that goes away, consider yourself adblocked.

(will be writing an E-mail as well)
murtoz 6th March 2009, 01:44 Quote
Same here... just installed an add blocker, purely because of the STOOPID intellitxt on bit-tech. Dennis... you are losing revenue as all other adds are now blocked (I sometimes even clicked one of them too!)
Rocket_Knight64 6th March 2009, 17:43 Quote
Has some one turn up the frequency dial a notch over there?

I now blacklist at home but browing the site at work nearly EVERY page (from all sections) had text ads. I have a carp mouse at work that does not track too well and you only have to brush (not stop on) them to activate and they stay for ages (with nothing relevant).

Please. They ruin the look and feel of the site, hog resources and nobody who would visit Bit-Tech would ever intentionally click through. We arnt |\|00bs.
*mat-ster* 8th March 2009, 16:14 Quote
Shame looks like thay have been told by the new Lords and Masters.........
RTT 19th March 2009, 18:14 Quote
ozstrike 19th March 2009, 18:16 Quote
Result!
Nedsbeds 19th March 2009, 18:27 Quote
Brilliant News :)
cpemma 19th March 2009, 18:44 Quote
Quote:
Originally Posted by Rocket_Knight64
We arnt |\|00bs.
Everyone moaning obviously is. It's easy enough to blacklist just intellitxt if it bothers you. Learn to use your hosts file, even Linux and Apple users have them.
perplekks45 19th March 2009, 20:09 Quote
Wow, they DO listen. :)
Blademrk 19th March 2009, 21:31 Quote
Impressed +1
RTT 19th March 2009, 21:36 Quote
Quote:
Originally Posted by perplekks45
Wow, they DO listen. :)

Well, sort of. I'd lay a hefty bet that the only reason it has gone is that it wasn't making enough money ;)
r4tch3t 19th March 2009, 22:21 Quote
Thankyou Bit, now back to reading the articles with the relevant ads.

And it wasn't making enough money because we were all blocking it lol.
Oclocker 19th March 2009, 23:05 Quote
Quote:
Originally Posted by cpemma
Everyone moaning obviously is. It's easy enough to blacklist just intellitxt if it bothers you. Learn to use your hosts file, even Linux and Apple users have them.

shouldn't soddin have to - managed fine with just AVG for donkeys years.
Red 5 20th March 2009, 00:22 Quote
Thirty-seven days, one tenth of a year, from poll to end. It could have been worse, I guess.
perplekks45 20th March 2009, 00:33 Quote
I saw one earlier today I just remembered. When have they been taken off?
Blademrk 20th March 2009, 11:22 Quote
Probably in new articles. I doubt that the old articles will be edited to remove them.
Jamie 20th March 2009, 12:07 Quote
You will not see them on any articles now.
alextwo 20th March 2009, 12:12 Quote
;)

I can unblock bit now!
Oclocker 20th March 2009, 12:24 Quote
Quote:
Originally Posted by Jamie
You will not see them on any articles now.

Thanks from me and my wallet :)

was soon gonna order an akasa mini-itx and when catching up on missed articles read the review. No longer gonna order one!
Tim S 21st March 2009, 10:22 Quote
In light of the news, this thread has now served its purpose - if you want to continue commenting on the subject, please do so in the blog post discussion linked above. Thanks. :)
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