RH: We do, although, games developers tend to see that a CPU is a CPU is a CPU, and they are not willing to invest in a colossal amount of effort in optimising for them.
40 Comments and no one caught that caught that?
What's to catch? I see the phrase used three times quite often. Hell, I even use it like that sometimes.
I was re-reading the article and had a curious thought what happened to the 58XX 2GB card with 6 mini-dp outputs? Will this be released before or as a response to Fermi?
Quote:
Originally Posted by Skiddywinks What's to catch? I see the phrase used three times quite often. Hell, I even use it like that sometimes.
Just found it odd, and that no one said anything about it. I usually see two instances but not three for emphasis.
interesting interview. Enjoyed his perspective, but have to agree with those here that say AMD could use deeper/more detailed messaging (not marketing!!) to convey their basic goodness. For sure Nvidia's TWIMTBP is more slogan and B.S. than marketing, but at least it's better than Intel's knee jerk response to graphics marketing with their Visual Adrenaline program. What is that anyway, a molecular compound will be shot thru thru our eyeballs every time we play on Intel HW??! pleeze... Rock on AMD !
Originally Posted by Horizon I was re-reading the article and had a curious thought what happened to the 58XX 2GB card with 6 mini-dp outputs? Will this be released before or as a response to Fermi?
Quote:
Originally Posted by Skiddywinks What's to catch? I see the phrase used three times quite often. Hell, I even use it like that sometimes.
Just found it odd, and that no one said anything about it. I usually see two instances but not three for emphasis.
" The rule of three in comedy also reflects a principle of pattern recognition because a set of three elements has the smallest number of elements that can establish and violate a pattern."
It's quite common to use a similar turn of phrase to emphasise a point (in the UK at least). :)
Quote:
Originally Posted by Bindibadgi
Quote:
Originally Posted by Kaldskryke If AMD tried to promote an AMD-only-ever feature, I think developers would be a lot more skeptical. So how much of AMD's stance on open standards is "because-we-care" and how much is "because-we-have-no-choice"? AMD is a struggling corporation, afterall. If playing a little dirty would help its bottom line I imagine it probably would.
;)
I agree that you can't blame the hardware vendors for trying to get an 'edge', what i would question is the developer's decision to go along with anything like this. Potentially alienating a third of your target market doesn't seem like the best way of selling your product?
I would have purchased both Batman Arkham Asylum and Assassins Creed, but for what happened as a result of Nvidia's intervention (and subsequently decisions made by the developer in each case).
Maybe the investment made by Nvidia on these titles justifies the lost sales, i don't know. I've purchased plenty of TWIMTBP titles in the past, but knew that they ran just as well (and bizarrely, sometimes better) on Ati cards. Surely this should be the norm, not the way they acted with Batman AA?
Great interview. You know, I found it interesting that some very similar things were said about amd's cpu portion in another article a few years back. It took a while to find it but I finally got it. Thank God for google lol.
I guess that it's a company trend to develop close relationships with their partners. Hopefully it's not just because of the position Amd is in as a company right now. Keep in mind that Amd has had their fair share of bureaucracy issues. I believe their former CEO Hector Ruiz was hired because he was a marketing leader. Maybe Scottiep was right and marketing led business leads to bad ethics.
Comments 51 to 58 of 58
ReplyWhat's to catch? I see the phrase used three times quite often. Hell, I even use it like that sometimes.
Just found it odd, and that no one said anything about it. I usually see two instances but not three for emphasis.
I guess it is related to the 'rule of 3' http://en.wikipedia.org/wiki/Rule_of_three_(writing)
" The rule of three in comedy also reflects a principle of pattern recognition because a set of three elements has the smallest number of elements that can establish and violate a pattern."
It's quite common to use a similar turn of phrase to emphasise a point (in the UK at least). :)
I agree that you can't blame the hardware vendors for trying to get an 'edge', what i would question is the developer's decision to go along with anything like this. Potentially alienating a third of your target market doesn't seem like the best way of selling your product?
I would have purchased both Batman Arkham Asylum and Assassins Creed, but for what happened as a result of Nvidia's intervention (and subsequently decisions made by the developer in each case).
Maybe the investment made by Nvidia on these titles justifies the lost sales, i don't know. I've purchased plenty of TWIMTBP titles in the past, but knew that they ran just as well (and bizarrely, sometimes better) on Ati cards. Surely this should be the norm, not the way they acted with Batman AA?
http://www.tgdaily.com/hardware-opinion/33847-the-amd-barcelona-back-story
I guess that it's a company trend to develop close relationships with their partners. Hopefully it's not just because of the position Amd is in as a company right now. Keep in mind that Amd has had their fair share of bureaucracy issues. I believe their former CEO Hector Ruiz was hired because he was a marketing leader. Maybe Scottiep was right and marketing led business leads to bad ethics.
Heres another article too
http://www.brightsideofnews.com/news/2009/11/2/hector-jesus-ruiz-resignsousted-from-globalfoundries.aspx
Hmmm. Maybe ati was a better fit after all....
let's hope the batman fiasco doesn't happen again :D fermi has always had spooge all over it's face imo
http://i48.tinypic.com/nr1187.gif
http://blogs.battlefield.ea.com/battlefield_bad_company/archive/2010/02/19/bad-company-2-pc-graphics-details.aspx##
This sort of thing can only restore faith in the PC as a platform. And the colabortion with both gfx camps too! Oh, and the BF3 hint. lol
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